Stanislav Birov
Client Partner, Tech & Venture | Apps @ Meta CEE
Bio
๐ข Experience: - My experience lies in the areas of Business development in B2B. Iโve spent more than 17 years in Marketing, Sales, CX & Channel management in both global companies & SMB/StartUps from Central & Easter Europe within IT, Digital Services, EduTech & AdTech. ๐ต How can I help you? ๐ Sales & Marketing strategy: Business model, Value Prop, GoToMarket strategy, STM ( Segmentation|Targeting|Positioning); CJM & Optimal acquisition strategy. ๐ Sales & Marketing tactics: Optimal acquisition funnels for your businesses; Sales&Marketing aligning, Demand generation channels, Inbound & Outbound tactics; Sales Process (incl. LeadGen, MQL/SQL Qualification, Planning & Forecasting) ๐ People & Technology areas: Optimal org design & sales structure; performance metrics & cross-functional collaboration; CRM system for your business needs. ๐ Personal goals & career development ๐ฃ Why Iโm at Growth Mentors? ๐ One of my passion is supporting and helping businesses & Individuals. Helping in finding their own way to growth & scaling. Finding their own way to perfect commercial system that can work on a long run. When Iโm saying businesses I assume businesses from early stage StartUps to large & global organisation. ๐ During my career, I had a lot of mentors, coaches & leader who shared with me their knowledge, insights, approaches & the way of thinking. And most of them did it for free. I call it part of the โSocial agreementโ! I believe in give get formula, when give goes first. I believe that helping & supporting others in most cases enrich two sides. ๐ Another passion is to look how people & organisations that Iโm working with are changing their trajectory and reaching new heights. This makes me happy :) ๐ค ๐ ๐
Expertise
Sales
From driving $1M+ deals as IC at Oracle & HansaWorld to VP of Sales & Marketing in one of the biggest Digital Agency in CEE with 300+ employees under control; Sales was always part of my core responsibility. I donโt believe in silver bullets but systems approach that starts with Company strategy/vision/GTM and breaks-down into PPT (People/Process/Technology). System will beat chaos on a long run.
Technology and tools
First 8 years of my career Iโve spent in IT dealing with CRM/ERM & EPM platforms. Being an evangelist of automation, nevertheless I believe that CRM is not about specific product or technology. Itโs about your business mindset, your business concept of driving value, increasing customer satisfaction & maximising profitability. Develop your CRM on paper, spreadsheet & deck - after that automate with the help of IT-tools. Itโs impossible to automate chaos.ย It is crucial to automate structure!
Toolkit
Microsoft Dynamics CRM
14 years of experienceI've made my first MS Dynamics CRM implementation in 2007 for Marketing Department I was in charge of in IT-Consulting company. Later consulted businesses on the proper flows, data design, sales funnels. As the part of consulting projects helped businesses to choose their optimal CRM system (incl. Pipedrive, Bitrix24, SugarCRM and other)
Industries
Mobile Apps
Client Partner at Meta (3+ years), working w Mobile Apps across CEE; Responsible for Clients' business growth, UA/Marketing/Product; Driving changes and consulting on the best GTM strategies
Sales Automation
Iโve spent more than 17 years in Marketing, Sales, Client service & Channel management in both global companies (Oracle, Microsoft, Meta) & SMB/StartUps from Central & Easter Europe within IT, Digital Services, EduTech & AdTech.
Digital Marketing
In between 2015 - 2019 I was VP of Marketing, Sales & CX at one of the biggest Digital Agencies in CEE (700+ employees/300+ employees under Commercial units); We've been working with all type of businesses and distribution models. From small businesses covered by SaaS platform to large enterprises acquired through 4 layers model (Branding/DR/Outreach/Sales)
SaaS
In between 2013 - 2015 I was leading ticketing SaaS platform as CEO. $3M raised under A-Round, 50 employees, 10+ markets; In 1 year we've beaten our main competitor increasing our sales to 2x YoY.