Stan Koval

I’m a multidisciplinary Growth Product Designer with a strong track record of building onboarding, retention, and monetization flows that drive measurable results. Over the years, I’ve helped SaaS companies unlock growth by combining data insights, user psychology, and UX. I focus on: ✦ Onboarding that activates users faster. ✦ Improving retention through habit-forming. ✦ Reducing paywall friction. Beyond design execution, I work closely with product and growth teams to identify the root cause of drop-offs using both data and qualitative insights. My goal in mentoring is to help founders and teams connect the dots between UX and growth so they can scale smarter.

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  Design / UX

  I work with founders and product teams to solve growth bottlenecks through design. My focus is identifying where users drop off in onboarding, paywalls, or retention loops and turning those insights into clear, engaging flows. By combining user psychology with business goals, I help teams boost activation, retention, and revenue with practical, data-informed design choices.

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  User research

  I approach user research as a way to directly connect growth opportunities with user needs. My focus is on uncovering friction in onboarding, retention, and monetization flows. I combine qualitative interviews with behavioral data to build a clear picture of motivations and blockers, then translate findings into actionable design and product improvements that move key metrics.

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  Figma

  13 years of experience

  I’ve worked with a wide range of design tools over the years, but I see them as secondary to process and impact. The key is choosing the right approach to deliver outcomes, not the specific software.