.jpeg)
Srishti Ellson
Strategy
Bio
Hello! Not much that hasn't been said in the video or summary, but I love to work with founders and help them avoid all of the many mistakes I've made in my career. Really looking forward to hearing your stories and what you are struggling with. Here's a bit more about me: - Engineering background from Columbia University - Strategy leader at a Fortune 500 company - Worked at 3 different startups, with 2 positive exits - Founded one of the 3 (with an exit) - Covered everything from HW and SW product development to GTM, sales, and organizational strategy
Expertise
Sales
- Defining your target market and segmenting it - Building a strategy for how you go after that market and build a team around it - Sales compensation structures and hiring methods - Reviewing CRM options and how to get by without one to save money
User research
- How to think about what you need to test and research with users - Planning interview guides and presenting the results - Drawing meaningful conclusions about how to translate the research into a company strategy
Toolkit
Hubspot
7 years of experienceDid both extensive setup and daily usage of hubspot for a startup sales team, including defining the sales process to create a structure and process flow before translating that into Hubspot.
Trello
10 years of experienceUsed extensively for the startup that I founded, tracked EVERYTHING in it, including our overall activities, marketing pipeline, used it as a CRM as well as a product development tracker.
Industries
Information Technology
Working in corporate and growth strategy for a Fortune 500 tech company. I'm familiar with go-to-market structures and methods for hardware, software, and services for companies as small as 5-person startups to $90B in annual revenue.