Srinivas Kumar

Responsible for strategizing and managing digital Performance Marketing and media campaigns with a focus on key European markets and channels. Helping grow the market share by using digital ecosystems and media to drive sales across e-retailers, as well own direct-to-consumer platform, which is a key strategic ambition. Key media activations to plan together with our agency partners include, but are not limited to, (digital) TV, display, SEA, and Paid Social. The planning of all media activities in an integrated approach, as well as linking any digital media with above-the-line media, within an integrated journey and ecosystem. Liase closely with agencies as well as with the MarCom Lead, eCom D2C and Sales managers to create campaigns that serve the overall Sales and Marketing objectives across the full consumer decision journey. Connecting learnings and best practice activations across channels and markets and creating insights and optimizations based on data and consumer behavior are part of the role. Exchanging insights with the US Digital Team as well supporting an increased global learning. Direct accountability for digital Performance Marketing KPI’s and delivering strong ROAS figures that accelerate the business growth. Develop and lead Performance marketing plans for key markets, addressing all relevant digital media touchpoints in the journey to grow awareness amongst target audience, increase conversion rate, and overall ROAS. Working across multiple areas of activation including, Prospecting, Engage, Retargeting and Close (PERC model) Partner with internal and external stakeholders to identify and plan for media and content enhancements, digital campaigns, promotional initiatives, merchandizing strategies, test & learn activities, content updates etc. Create, maintain and socialize initiative roadmaps to align teams, timing, budget and prioritize resource. Managing the agency partners to unlock their full potential & manage media marketing budget

Create and execute integrated paid media strategies for TomTom Group globally across brand and products, including audience strategies, media journeys, messaging and creative, channel mix, local variations, budget suggestions and performance estimation. • Collaborate with Business Units to create Go-To-Market Strategy with key digital channels. • Building marketing & funnel campaign strategies based on targeted audience sets resulting in improved Brand Perception • Lead incremental growth by continuous testing of hypothesis, sharing best practices & overall improvement on the key metrics.