Sonya Jamula

Partner-Led Growth Architect — Build-Scale-Fix Partnerships

Denver, United States (-07:00 UTC) English, Urdu, Hindifrom Denver, United States
Usually responds in 18 hours
Free
Price per hour
15 min30 min
Time Blocks Available
5.00
3 reviews / 8 sessions
Fri
03
Next availability

Bio

I help CEOs, CFOs, and CROs turn partnerships into a profit center. As a fintech-savvy operator, I build, scale, and fix channel, integration, reseller/white-label, marketplace, and co-sell motions that lower CAC, raise LTV, and compound ARR. What you’ll get in a session: ➟ Clear diagnosis of your current partner motion (or lack thereof) ➟The right partnership types for your ICP (referral vs. reseller, ISV/embedded, marketplace, API-led) ➟ A pragmatic, sequenced plan: activation → pipeline → revenue → retention ➟ Simple KPIs and a CFO-friendly dashboard (source vs. influence, attach, CvR, ARR) Where I’m helpful ✓ Stand up a partner program from zero (tiers, incentives, enablement, attribution) ✓ Fix stalled integrations and drive attach/usage ✓ Design co-sell plays with repeatable ops between Sales, Product, and Partners ✓ Build reseller/white-label models without heavy engineering lift ✓ Ecosystem mapping and “lighthouse” partner strategy ✓ Proof points I care about ✓ Higher win rates, shorter cycles ✓ Lower CAC, higher LTV and partner attach ✓ Predictable sourced & influenced pipeline; clean attribution If you want a candid operator who’ll give you a crisp plan you can execute Monday morning—and who speaks CFO as fluently as GTM—book a session.

Expertise

  • Building a team

    Build a high-performing partnerships org from zero. I design the org, define roles, scorecards, and comp; recruit/interview; and onboard fast with playbooks, enablement, and operating cadences. We align with Sales/Product/Marketing, set CFO-ready KPIs (sourced/influenced pipeline, attach, CvR, ARR), and add career ladders + reviews. Outcome: a durable team that ships integrations and drives partner-led revenue.

  • Go to market strategy

    Partner-led GTM that turns partnerships into revenue. I map your IPP, pick the right motions (referrals, reseller/white-label, ISV/embedded, marketplace, co-sell), and build a sequenced plan: activation → sourced pipeline → closed-won → retention. Expect clear ops between Product/Sales/Partners, crisp enablement, and CFO-ready KPIs (source vs. influence, attach, CvR, ARR). Fintech-savvy; pragmatic, fast, and measurable.

  • Idea validation

    Idea validation for partner-led growth. Bring your program, incentive, integration, or marketplace idea; I’ll pressure-test it fast. We’ll check ICP and APP fit, distribution math, LTV:CAC, effort vs. impact, and risks. You’ll leave with a simple pilot (metrics, timeline, resources), clear kill/scale criteria, and 2–3 moves to de-risk before you spend real money.

  • Leadership

    Leadership coaching for partner-led growth. I work with CEOs, CFOs, CROs, and Heads of Partnerships to sharpen decision-making, prioritization, and influence without authority. We’ll set crisp operating cadences, tighten narratives, and upgrade board/ELT updates with clean KPIs. Expect scripts for hard conversations, 1:1/skip-levels, and boundary setting. Outcome: calmer leaders, focused teams, and results finance respects.

  • Venting frustration

    Partnerships = a million moving parts (and at least two surprise stakeholders). Need to vent? I’m your safe place to scream into the Slack void. We’ll sort chaos into three piles—trash, try, tackle—then script the hard “no’s,” reset expectations, and unstick cross-functional blockers. Come frazzled; leave with calm, a plan, and 2–3 moves for tomorrow.

Experience

  • Gusto

    Vice President - Channel and Strategic Alliances
    •gusto.com

    Turned partnerships into a core growth engine across accounting tech, fintech, franchise, and ISVs. Delivered +12% YoY conversion and double-digit growth in partner-sourced/influenced ARR while lowering CAC, raising LTV, and tightening attribution with CFO-ready dashboards. 12 straight years of hitting goals as a fintech-savvy operator who builds motions finance will fund. How this translates to your company (fast): ➟ Pick the right motions (IPP) for your ICP: referral, reseller/white-label, integrations/ISV, marketplace, co-sell ➟ Install tiered programs, incentives, enablement, and co-sell ops sellers actually use ➟ Stand up source/influence attribution and operating cadences for predictable revenue ➟Land a lighthouse partner, activate, and scale attach/usage—not just sign logos

  • Sling Television

    Strategic Partnerships & Emerging Technologies — DISH & Sling
    •sling.com

    Built vertical GTM motions and national partnerships across hospitality (hotel brands/management companies), student housing/MDU & property management, airlines/in-flight, and campus/education. Led channel/reseller, white-label/wholesale, OEM/embedded, and co-sell alliances; negotiated multi-year deals with national hospitality brands (e.g., Best Western) and scaled them with playbooks, enablement, and clean operating cadences. Operator first—partner models that pencil out for finance and actually deploy at scale. How this translates to your company (fast): ➟ Pick the right motion per vertical: referral, reseller/wholesale, OEM/embedded, co-sell ➟ Design SKUs, pricing, and incentives tailored to hospitality, student housing/MDU, airlines, education ➟ Build partner economics & comp plans your CFO will sign off on ➟ Win RFPs and national accounts; stand up rollout/activation for distributed footprints ➟ Install clean attribution, SLAs, and dashboards for predictable partner-led revenue If you need a clear play to enter or expand in these verticals—and a plan you can execute Monday—book a session.

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