Solange Baki

I help brands and app startups grow and scale their mobile apps with a mix of strategic insight and hands-on execution. As the founder of an app growth agency and Managing Director at a content creation agency, I cover the full spectrum of growth, from paid UA, ASO, and CRM to performance-led influencer campaigns and content that truly drives results. This integrated approach ensures strategy and creative work seamlessly together. Over the past 10+ years, I have supported brands including Bumble, BFF, Badoo, Fruitz, PlayStation, Fitbit, Rakuten Viber, and Bytedance across more than 15 markets. At Bumble Inc., I spent six years leading UA, launching new markets, managing seven-figure budgets, and building the UA team from the ground up. I bring deep experience in connection and dating apps, a fast-evolving two-sided marketplace that requires constant innovation. If you are looking to scale your app or create content that performs, let’s connect.

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  Growth marketing

  I have over 5 years of experience in Growth Marketing; I can help you with your creative concept ideas, targeting definition, optimisation strategy and advise on all the different touch points where you can reach your audience/

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  Google Ads

  9 years of experience

  In depth experience leveraging Google Ads product suit for web and app for different brand and lead generation goals including awareness, consideration, web conversion, app install, etc.