simone righini

Head of Growth

Salsomaggiore Terme, Italy (+01:00 UTC) Italian, Englishfrom Salsomaggiore Terme, Italy
Usually responds in 6 hours
Free
Price per hour
15 min30 min
Time Blocks Available
5.00
14 reviews / 17 sessions
Mon
16
Next availability

What a mindblowing call I had on SEO! Simone not only gave me a succinct overview of SEO ranking factors, he also shared a few things that I haven't heard from other SEOs, for example how to overcome the big limitation of search volume data (even with the best tools like Semrush), and really, how to stay ahead of user search behavior vs. just copying your competitors. Equally importantly, Simone was kind and passionate in all of his explanations, which helped this SEO newbie feel less nervous about what he's doing :) Please talk with Simone before he's all booked up!!

Ian Chew

What an amazing session! Simone is so professional and knowledgable, I've learned so much about SEO in just 30minutes, it was just perfect. Will definitely talk to Simone again!

Martina Pranjic

I just had a really inspirational call with Simone about SEO for our bootstrapped startup, and it went far beyond the expected discussion about long-tail keywords. Simone is clearly a strategic thinker and helped me understand the bigger picture and offered some really practical ideas relating to SEO but also about website optimisation, alternative marketing channels, marketing research and marketing messages. Thanks again Simone for generously sharing your time today!

Andrew Ronald

Bio

This is what your marketer CANNOT do: - Replicate previous successes they had with another similar company. Never have I seen two companies with the same human and £/$/€ resources, environments and (surprise) luck. - Sell your terrible product that no one wants. - Be data-driven when your analytics has been broken from the start. - Say with exact confidence their strategy will work. That is exactly why we do experimentation. We don't KNOW what works, yet. We don't have all the answers. What they CAN do: - Help you define practical goals for the next iteration of your road to the success. - Experiment with different positioning and audiences to do "market-product fit" instead of "product-market fit". - Use previous experience to hone their intuition on what might work and advise you on possible outcomes; or try to expand your point of view with a new set of eyes. -Use whatever data you have right now to make reasonable assumptions. -Craft a strategy and make flexible adjustments when it doesn't reach expectations.

Expertise

  • Customer success

    Being able to write your unique value proposition is the key to enable customer success. To make it real though, your organization needs to be flexible around actual customer needs and become crystal clear to help them to focus on their goals in a productive way.

  • Mindset coaching

    If you fear that you will miss something, well... it's going to happen ;) and that's not because you missed some technicalities, I'm sure that by now you know some great hard skills around the most important subjects in your industry. We now live in an ever-changing environment: present practice is soon to become old. Innovators can embrace the growth mindset to keep pace with their environment's required learning speed.

  • SEO

    I can help you define your SEO goals and begin your SEO strategy. Together we'll start with the basics of budget and time management and work our way up to the technical management of SEO-based marketing campaigns. If you ask for technical SEO mentorship please be ready to login in your project's Google Search Console panel.

Toolkit

  • Google Analytics logo

    Google Analytics

    22 years of experience

    Google Analytics is probably the most intuitive and formative web analytics tool around. It's free and full of pro features that can help you discover useful insights about your prospects' behavior.

  • Google Webmaster Tools logo

    Google Webmaster Tools

    18 years of experience

    It's been called Google Search Console since 2015, however you want to call it, it's the key tool to understand if you want to address every kind of SEO strategy.

  • Hubspot logo

    Hubspot

    9 years of experience

    Hubspot is the pro tool that your inbound strategy dreams. Probably there will not be enough time to cover a full Hubspot implementation, but if you need a quick fix I'm here to help.

  • Semrush logo

    Semrush

    13 years of experience

    Broad experience for SEO Campaign strategy, keyword research and domain evaluation. SemRush is a nice tool, data should be taken with a grain of salt.

  • Wordpress logo

    Wordpress

    24 years of experience

    There are a lot of tools to write good websites, but WordPress it's still one of the most powerful and flexible website builders around. Being able to tell the difference between a category and a tag it's not just a matter of taxonomy, it's the open-source culture that really matters.

Industries

  • B2B

    B2B is a huge sector. My advice here is to learn how to think with your customer's customer in mind. So we will learn the basics of abstract reasoning by doing role play and practical exercises using Google search data.

  • Marketing Automation

    If you are developing Martech tools or teams I can help you to find bottlenecks and opportunities within your strategy and in your practical implementation.

Experience

  • Digital360 s.p.a.

    Head of Growth
    •digital360.it

    Responsible for Italian and International growth for the Digital360 main Lead Generation asset, a Network of 30+ B2B websites, 100+ Journalists, 7+ SEOs. Head of Growth for Martech solutions: 120+ B2B Companies on recurring subscription. Key Achievements: Successfully hired, lean-managed, and nurtured a healthy team of 7 specialists. Together, we: - Sustained continuous growth for more than 6 years in the Italian and international network, consisting of over 30 websites (NetworkDigital360). This was achieved using less than 5% of the company's total development budget. - Maintained consistent growth in 120+ B2B projects, serving as the cornerstone for achieving an annual recurring revenue (ARR) of over 5 million euros within 3 years. - Developed custom-made analytics tools by implementing GA4 and GTM on Amazon QuickSight. Today (2024) Network Digital360 has become Italy's main B2B web network and is still growing its presence in LATAM and Spain.

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