Silja

Identify the buying and user personas, understand the buyer’s journey and use the optimal channel to acquire them. I focus on the combination of ASO and Paid Ads channels.

I managed the product lifecycle. I led the cross-functional team on new product introduction (NPI) and end-of-life projects to ensure it fits the organization's financial goal.

I bridge VoC to the dev team and create product positioning and messaging for product launch. I often combine content and branding strategy to establish the brand thought leadership position.

I create surveys and conduct interviews via digital tools or face-to-face interviews to observe the user’s reactions and capture their responses. I have done user research for FMCG products such as skin care, baby products, TV Ad off-air-test, and other app products via virtual interview platforms.

Creating a product is not easy; getting people to believe in it is even more challenging. Sometimes you need to vet it out and can focus on it again. “When life gives you lemons, make lemonade.”

One of the Ads platforms I used for paid acquisition strategy. I use it for brand awareness and conversion campaigns. I recommend CPM pricing for brand awareness campaigns, and for conversion-driven campaigns, CPC is my favorite.

I use it for ASO, SEO, keyword research, and competitor intelligence tool. The result is helpful to be the supporting data to build the content strategy and advertising. I used many similar platforms in the market, and this is one of them.

I use it with Google Search Console. It gives me visibility of the website traffic when there are ongoing campaigns. You can use it to understand how your users interact with your site and on what content. This is a must-have tool if you don’t integrate other SaaS tools. In my opinion.

The tool I use to communicate with the dev team is that we can have a clear dashboard to manage the opening tickets’ priority and keep all relevant data to help all stakeholders on the same page.

I use it for ASO, SEO, keyword research, and competitor intelligence tool. The result is helpful to be the supporting data to build the content strategy and advertising. I used many similar platforms in the market, and this is one of them.

One of the social media platforms I used it for the brand awareness campaign. The regular post, constant engagement with the followers, and use of the right hashtag were the keys to amplifying the outreach.