Sidharth Iyer
Director of Demand Generation at EventMobi
For a 30 min session, it was full of value. Sidharth led by asking straight-to-the-point questions and building on my answers and insights to give tailored and actionable advice. It validated many of the things I had doubts about, brought some good SEO insights, and gave me the confidence to finally start "moving" and testing. Thanks Sidharth!
Siddharth packed a LOT of useful ideas and insights within our short conversation. I came out of the call with a massive list of to-dos, and a whole lot more confidence about pulling it off. If you're looking to grow your SaaS business through content & SEO, or even just looking to brainstorm new ideas, I would highly recommend Sid!
Bio
Sidharth Iyer, is a revenue-focused marketing leader in B2B SaaS with over 10 years of diverse go-to-market experience. Throughout his career, Sid has consistently demonstrated a strong ability to drive revenue growth through his expertise in SEO, content marketing, brand storytelling and overall business strategy. With a passion for data-driven decision making, Sid has a proven track record of successfully developing and executing targeted marketing campaigns that drive qualified leads and conversions. He is skilled in analyzing marketing performance metrics and using both qualitative and quantitative insights to optimize campaign ROI. Sid has successfully led several website rebrands and go-to-market strategies, resulting in significant year-over-year revenue growth. Outside of work, Sid is also a mentor to several up-and-coming marketers, sharing his expertise and knowledge to help guide their careers. Industry Expertise: - SaaS (5 Years) - News & Media Publication (4 Years) - VFX, Animation, Gaming, Comics (4 Years) - OTT (2 Years) - iGaming (1 Year) Skills Expertise: - SEO + Content Strategy (10 Years) - Conversation Rate Optimization (5 Years) - Audio-Visual Creative Production (5 Years) - Business Development (4 Years) - Social Media Marketing (3 Years) - Journalism (3 Years) - Corporate Communications (2 Years) - Paid Search + Display Advertising (2 Years) - Email Marketing (2 Years) - Event Marketing (2 Years)
Expertise
Content marketing
Learn how to build a Content Strategy that puts you in the winning zone, always! For users & search engines, content that serves the right intent is King. If you aren’t producing share-worthy content at the right cadence, you’re missing out being in the Winning Zone. I can help you outline a content strategy, designed specifically for your ICPs to achieve your OKRs, every single quarter!
Conversion rate optimisation
Constant iteration and experimentation on high-value pages through SEO A/B testing of titles, headings, meta tags, and content. As well as running A/B tests on call-to-actions (CTAs) across the important landing pages to further extract best conversion results for driving SQLs. Google Optimize, Hotjar & Unbounce will be your best friends!
Mindset coaching
These are the Seven Life Traits that I live by, and I can help you develop these so you can flex them when the time comes! Flexibility & Adaptability, Crisis Management, Critical Thinking, Focus on Holistic Development, Commitment to Lifelong Learning, Emotional Intelligence, Creativity & Innovation!
SEO
SaaS SEO is the process of increasing the organic traffic for a SaaS (Software-as-a-Service) company's website by earning top rankings on the SERPs for a list of relevant revenue-tied keywords. Think about SaaS SEO Strategy in terms of 'personas & problems,' & you'll begin to understand what makes a successful strategy that drives the traffic from the right people and presents your platform as a solution. Drive customer-focused growth, leading to scaling your SQLs from your ICPs, organically!
Technology and tools
MarTech user adoption is always hard, but getting stakeholder buy-in on the procurement of the right MarTech to support the business goals is even harder! But it doesn't have to be that way. If you are looking to build a business case for a MarTech procurement and need validation or critic on the business case, I am happy to evaluate the pros and cons with you, so you feel more confident presenting your case in-house!
Toolkit
Ahrefs
9 years of experienceKeyword Research, Content Optimization, Backlink Audits, Negative Link Maintenance, Identifying Low Hanging Fruits, Competitive Intelligence, among many other use cases that I use Ahrefs to achieve organic growth success!
Google Analytics
14 years of experienceGoogle Analytics helps you: Track Online Traffic, Understand User Behavior, Data Reports And Customization, Improve Online Advertising, Improve SEO & Content Marketing, Conversion Tracking, Find New Ideas For Your Business, Understand Performance, and many other use cases!
Google Webmaster Tools
14 years of experienceUndoubtedly the holy grail for all organic growth experts when it comes to leveraging intelligence to curate SEO and Content Strategies for brands. Google Search Console will help you unpack your historic trends as well as current bottlenecks and if used correctly can truly catapult your inbound demand generation strategy with highly strategic insights!
Hotjar
9 years of experienceHotjar assists in better informing your website's inbound demand generation strategy for higher efficiency, better conversion rate between MQLs & SQLs, as well as enable A/B test and provide the best user-centric web experience for prospects exploring your product or service's solutions!
Semrush
9 years of experienceKeyword Research, Content Optimization, Backlink Audits, Negative Link Maintenance, Identifying Low Hanging Fruits, Competitive Intelligence, among many other use cases that I use Semrush to achieve organic growth success!
Industries
SaaS
I have been working in SaaS for over five years, and love the collaborative nature of the industry where Marketing works closely with Sales, Customer Success, Product, Solution Engineering teams to drive customer-focused organic growth, leading to scaling SQLs from the ideal customer profiles (ICPs). My approach is to Channelize with Technical Analysis, Analytics, and Reporting; Optimize with Content Strategy, SEO A/B Testing; and Scale with Digital PR Strategy & Execution for Discoverability!