Shikha Agarwal

Revenue growth leader with 16+ years of experience in B2C and B2B across growth, product marketing, sales strategy & operations, consulting and banking. Leading growth marketing for YouTube's subscriptions products - NFL Sunday Ticket, YouTube TV, Primetime Channels and YouTube Premium

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  Growth marketing

  Driving full funnel growth marketing from driving traffic through paid and owned & operated channels, converting traffic through landing page, SEO, offers & incentives, onboarding, trial to paid conversion, engagement, churn prevention, cancel flow, involuntary churn, early winback, reacquisition, cross-sell.

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  Google Analytics

  7 years of experience

  I manage a team of growth practitioners that are proficient in Google's tools.

• https://docs.google.com/document/d/1x3LGxxOlaqwdvHZqhvAdBFGabhXQVJkoQHd2-y9Ri1E/edit