Strategy & Operations, B2C Tech / E-commerce | Global Operations @Meta
I am passionate about building, launching and operationally scaling products, processes and programs to improve customer experiences for both partners and consumers. My first startup experience started at Lazada (Alibaba Group), when I joined during their Series A stage in 2013 and helped scale the business through the Alibaba acquisition and integration period. More recently I led GTM strategy and operations at an early stage stealth mode startup building a community-based social media app. Other than that, I have had experience consulting for brands in e-commerce and worked at high growth big tech companies like Uber and now Meta.
Led revenue growth and expansion of strategic regional brand partners on Lazada and Uber. Pitched and onboarded MNC brands on to a new e-commerce marketplace, Lazada that ultimately disrupted the retail industry in Southeast Asia. Identified revenue growth opportunities and led programs with strategic partners on the Uber Eats platform.
Worked on product GTM and launches in-market with users, piloted programs and product testing prior to full launch. Engaging multiple cross-functional stakeholders in planning and execution.
I have experience at tech companies across all lifecycle stages (0-1, 1-10, 10-100) which gives me a good sense of the various types of challenges you can expect at each stage, in addition what I've learnt so far from my time in Big Tech.
Experienced in localising centrally built products for in-market testing and launches with partners, creating pilot/launch project plans, tracking KPIs, mitigating risks and working cross-functionally with stakeholders globally.
Led user testing process and validation of user insights at a stealth-mode startup. Building business cases for product and tech improvements based on qualitative and quantitative data analysis.
I was at a fully remote company for 1.5 years and a big advocate for remote/hybrid work. Happy to share my thoughts, experience and ideas on how it could be super effective.
Led programs to scale processes; adoption of analytics tools and dashboards for Sales teams. Created an account management toolkit and led automation projects to save time spent on manual tasks.
I know what it feels like when things aren't going as planned. Having experienced quite a bit of adversity in my career and working with challenging characters, happy to support by sharing solutions, giving encouragement or just listening. We all need a rant sometimes :)
Leveraged Google Analytics to analyse campaign and landing page performance regularly. Transformed raw data into actionable insights to enable teams to optimise user conversion rate.
Experienced in using Google Data Studio to analyse performance data (commercial, marketing and operational metrics). Worked on adoption of GDS with Sales teams.
Quality strategy and operations, Product operations, Process improvement, Program management, Data and analytics processes, Cross-functional stakeholder management
Growth strategy and operations, Product operations, Process improvement, Program management, Go-to-market strategy and launch operations, Data and analytics processes
Global Quality Operations teams at Meta create safe and positive experiences for our users by delivering scaled measurement solutions, services and driving accountability for accurate enforcement of our policies for our community, business partners and reviewers. Managing vendor quality performance, scaled processes, product launches and driving strategic projects such as optimising quality measurement systems.
With the inflection of the creator economy and web3, heros brings athletes and the collective value of their fans together. heros enables athletes to earn whilst engaging and rewarding their fans. Finally sporting heros from all sports, countries and career stages can control their earning, share their stories and engage meaningfully with their fan heros.
Worked on product go-to-market strategy and operations for a community-based social media app.
Delivered the e-commerce GTM strategy & drove Marketplace partnerships with P&L responsibility totalling ~$127M USD in ANR. Additionally, led strategic programs to test and develop new revenue streams/business models.
Publicis Media is one of the largest media agencies globally with scaled capabilities across investment, strategy, insights and analytics, data and technology, commerce, performance marketing and content. As e-commerce brand strategist and partnership development lead for the APAC region; I was responsible for providing strategic direction in market entry business models, driving revenue and accelerating growth for Brands selling through Marketplaces and D2C channels. In addition, building a partnership network to diversify the practice' suite of e-commerce solutions and services. Clients: Samsung, GlaxoSmithKline, Moleskine
Part of the early founding team, I helped build the Lazada marketplace business from the ground up into one of the largest ecommerce marketplaces in South East Asia today, with a successful acquisition by the Alibaba Group. Held local and regional roles in sales, marketing, partnerships and platform operations that spanned across the group's 6 markets: Indonesia, Thailand, Malaysia, Philippines, Vietnam and Singapore. Regional Marketplace Strategy & Operations, Southeast Asia (2017-2018) Regional Strategic Partnerships, Southeast Asia (2017) Regional Marketing & Campaigns, Southeast Asia (2015-2016) Business Manager, Malaysia (2014-2015) Partnerships Manager, Malaysia (2013-2014)