Shannon Wright

👋 I’m a growth product manager with experience in lifecycle marketing and data analytics. I also used to teach managerial accounting at one of Canada’s top universities. 📈 I’ve driven acquisition, activation, and retention at seed-stage startups and series E growth-scale companies. I love using data analysis and user research to find the most meaningful ways to improve a user’s experience, especially during the onboarding stage. 

 🔁 I’ve taken on mentorship and process implementation responsibilities in my past few roles and love that work. Just as we would iterate when it comes to improving user experience, I iterate to improve how teams work together. 🌲 Outside of work, you can usually find me trail running, rock climbing, or diving into a good book.

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  Conversion rate optimisation

  Plan and execute an experimentation strategy for acquisition funnels. I have experience using user interviews to prioritize experimentation roadmaps, improving acquisition rates by 10%+.

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  Product management

  Make sure your product roadmap supports your growth goals! As a PM with experience at seed stage startups and series E growth-scale companies, I can help make sure your initial product roadmap is set up to help your company grow (hint: user insights/input is key to product-market fit!)

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  Amplitude

  8 years of experience

  I have experience using Amplitude to assess product success, set north star metrics, and track progress to goals. While I don't have experience setting up Amplitude from scratch, I can help you make sure you're making the most of it, once its set up.

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  Google Data Studio

  10 years of experience

  Data Studio is a great way to visualize data on a tight budget. While not always helpful for growing/scaling companies, it's a great tool early on when budget is tight. I have a background in data analytics that helps me make the most of tools like these.

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  Hotjar

  10 years of experience

  Hotjar heat maps, recordings, and on-site surveys can be super helpful to inform early experimentation strategy. I'd be happy to help set these up and find your first few insights.

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  Intercom

  8 years of experience

  I have extensive experience making Intercom product tours to help with onboarding. Onboarding can be key to setting your customers up for success and improving retention rates. Let me know if you need help in this area!

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  Segment

  5 years of experience

  I can use the Segment debugger to help you find out where your events are (or aren't) firing. I have a background in data analytics that helps me here.