Shalev Morag

As a seasoned digital marketing specialist, I bring over 10 years of experience in crafting and executing high-impact campaigns. My expertise spans B2C and B2B markets, with a strong focus on PPC, SEM, and SMM. I've successfully managed large budgets, optimized advertising strategies, and led cross-functional teams. My career highlights include leading media operations at PubPlus, directing performance marketing at ThriveDX, and developing advanced ABM strategies at ControlUp. My approach is data-driven, innovative, and results-oriented, ensuring continuous improvement and alignment with business goals.

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  Building a team

  I have extensive experience in building and leading high-performing marketing teams. At PubPlus and ThriveDX, I recruited, trained, and managed cross-functional teams, fostering a collaborative and results-driven culture. My approach focuses on identifying top talent, nurturing their growth, and aligning team goals with business objectives. Through effective leadership and clear communication, I have built teams that consistently achieve and exceed targets.

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  Conversion rate optimisation

  I specialize in Conversion Rate Optimization (CRO) with over 10 years of experience improving website performance. By analyzing user behavior and conducting A/B tests, I have increased conversion rates and revenue for clients. My data-driven approach includes optimizing landing pages and enhancing user experience to maximize conversions. I have led CRO initiatives at major companies, ensuring measurable improvements and business growth.

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  Demand generation

  I have extensive experience in demand generation, successfully creating strategies that drive lead acquisition and sales growth. At ControlUp, I managed ABM and demand generation across B2B digital channels. My expertise includes budget management, data analysis, and optimizing campaigns to generate high-quality leads and revenue. My approach is data-driven and results-oriented, ensuring sustained growth through effective demand generation.

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  Growth marketing

  Over 10+ years in growth marketing, I specialize in lead gen strategies driving business growth. At ThriveDX & ControlUp, I executed omnichannel lead gen campaigns (PPC, SEM, SMM) boosting customer acquisition/retention. My data-driven approach optimizes for scalable, sustainable growth. Proven in amplifying engagement & revenue via effective growth marketing.

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  Operations

  With a solid background in operations management, I have optimized processes and enhanced efficiency across various roles. At PubPlus and ThriveDX, I streamlined workflows, managed budgets, and implemented systems to improve productivity and performance. My approach involves strategic planning, data analysis, and continuous improvement to drive operational excellence. I have successfully led teams to execute projects on time and within budget, ensuring alignment with organizational goals.

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  PPC strategies

  I have over 10 years of experience in PPC strategies, managing campaigns with multimillion-dollar budgets on platforms like Google Ads, Facebook Ads, and LinkedIn. I've driven significant ROI improvements for B2C and B2B clients by optimizing ad performance and targeting. My roles included VP of Media Operations and Director of Performance Marketing, where I led teams to execute high-impact PPC campaigns, ensuring continuous optimization and achieving measurable business results.

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  SaaS

  In my role at ControlUp, I developed and managed the ABM and demand generation strategies, executing campaigns across multiple B2B digital channels. I was responsible for budget management, data analysis, and optimizing marketing efforts to generate leads and increase revenue.

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  B2C

  I have over a decade of experience in digital marketing, managing multimillion-dollar budgets and executing successful campaigns across major platforms like Facebook, Google Ads, and Snapchat. My expertise includes optimizing ad performance, increasing ROI, and improving customer acquisition strategies.

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  B2B

  I have led performance marketing teams and developed strategies for high-profile partnerships with universities and large enterprises. My work includes account-based marketing (ABM), demand generation, and managing international budgets to drive lead acquisition and sales.

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  EdTech

  As the Director of Performance Marketing at ThriveDX, I managed large-scale B2B and B2C campaigns. I collaborated with top US universities to develop and execute customer acquisition strategies, optimizing marketing efforts to enhance engagement and enrollment rates.

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  E-Commerce

  I built and managed successful Amazon and eBay stores, employing SEO, SEM, and SMM techniques to drive traffic and sales. I managed a team and conducted business operations with international suppliers and customers, ensuring efficient and profitable store management.