Shahar Barkai
Helping startups Grow. B2B & SaaS. Start-up Mentor, Expert Marketing strategy, Demand gen, 2 Exits, CMO ,2X VP Growth
Bio
Hi, My name is Shahar Barkai. I've been building and leading SaaS and marketing teams for 15+ years, my roles were focusing on growth, I was leading all of the marketing, performance, SDR, data, automation, CRM as well. I have managed 2 companies, 6 brands and multimillion pipeline and budget. I have made 1 exit (as a GM), got one startup to a unicorn stage, and accelerated two other startups to hyper growth in 8 digits ARR. I have worked with a wide variety of Startups - B2B, B2C, Ecommerce, SaaS, Fintec and more.. My main skill has been to identify business pain points alongside growth opportunities, and building highly effective revenue generating marketing machines. In the past 10 years, I have: š” Sold one SaaS company I was managing š” Managed an ecommerce company doubling its multimillion revenue š” Built a unicorn company from scratch as its marketing leader - from $1M to $1B Evaluation š” Spent over $50M+ on PPC / Paid Acquisition with Google, Bing, LinkedIn, Facebook, Taboola etc.. š” Generated over $100M in revenue for various brands š” Led a few startups to hyper growth stages (VP Growth role) š” Mentored a few different startups globally I'm happy to talk to you about your business and see how we can make it grow further. I can help you with making your business grow and build and effective marketing machine, including scaling or managing your digital PPC, SEO / demand generation / business operation / marketing automation / SDR / Data. Demand generation - build a strong DG strategy to generate leads, sales and pipline. PPC - Google, Bing, FB, LinkedIn and more - master level PPC tactics to generate leads, sales and pipeline. SEO - build a super level SEO strategy and get organic traffic. Marketing automation: Lead scoring, email marketing , build processes that will get more demo calls and sales and more. SDR - how to build a successful team, including tools, processes and playbook - in order to get more pipeline and calls to the sales team PLG - if you too have lots of inbound leads but not as many sales you would expect - I can assist you improve it. Managing peers - For marketers who need assistance communicating with their CEOs/CFOs/CROs - there are some tips and tricks how to manage this communication. Check out my personal website: https://www.shaharb.com/
Expertise
Building a team
How to build a winning marketing team - define roles, specialties and skills that are required in order to have a team that can hit marketing and business goals.
Go to market strategy
I can help you build a winning go-to-market strategy that will fit to your current resources and goals. What team to build, your marketing channels and goals, KPI setting ,budget planning and more.
Growth marketing
I can help with anything growth - let's discuss your goals and resources to decide what growth tactic will be best suitable for you.
Idea validation
I can help you to validate ideas for GTM, marketing, product, pricing etc.. Feel free to ping me.
Link building
I can help you build backlinks to your site - high quality premium backlinks that will help your SEO needs.
Marketing automation
Hubspot/Pardot/Marketo platforms. From lead scoring to email automation, we can build a working automated machine to growth your business and support other teams.
Mindset coaching
I've been leading companies and and marketing teams as an exec for a decade, I know how sometimes stressing it could be, the uncertainty, and decision bold decisions. Would be happy to assist you in your journey.
PPC strategies
I can help you build a winning PPC strategy that will fit to your current budget and goals. We will review your KPIs & ,budget, and then decide which platforms to get started and how to manage them (including hands on service if needed).
Product analytics
Have been managing a few products and can provide consultation on best practices, tools and insights about it.
Product market fit
I can help you to find and strategize your PMF.
Revops
I've been leading revops teams for several years in several hyper growth startups. I can help you with strategy, best practices and operational tools and tips.
SEO
I can help you build a winning SEO strategy that will fit to your current budget and goals. The service includes consultation and also hands on service if needed.
Toolkit
Google Ads
21 years of experienceAn expert level - managing google ads for over a decade with budgets up to $2.5M/mo. Have explored all of the options - discovery, YouTube, GDN, Search, shopping etc..
Bing
21 years of experienceAn expert level - managing bing ads and SEO for over a decade with large budgets.
Google Analytics
21 years of experienceHave been working with GA for a decade and assist with it.
Hubspot
13 years of experienceExpert level in Hubspot, in this occasion I will add my partner who is been running Revops (automation and CRM) for more than a decade.
LinkedIn
9 years of experienceHave an expert view on Paid and organic Linkedin activities - from brand awareness to lead generation. In case you want to explore Linkedin in your strategy or optimize existing activities - let's talk.
Salesforce
13 years of experienceExpert level in Salesforce, in this occasion I will add my partner who is been running Revops (automation and CRM) for more than a decade.
Industries
B2B
Have a strong acquisition background at B2B GTM and marketing.
Cyber Security
I have built demand gen for three cyber companies - one was acquired for $490M. The other two are at hyper growth phase.
B2C
Have a strong acquisition background at B2C GTM and marketing. Managed a VPN b2c company which was acquired and a multimillion global ecommerce company.
E-Commerce
I have managed a blobal multimillion ecom company promoting 4 brands and over 100 products.
SaaS
Have a strong acquisition background at SaaS GTM and marketing. As a GM, CMO, VP growth roles, I've seen many different brands grow and led their marketing/data/revops/pricing etc..