Serhat Hocazade

My background spans Big Tech companies including Amazon, Facebook, and LinkedIn, followed by work with startups from pre-seed to Series C across various industries. I specialize in demand generation, growth, and product marketing, with expertise in both technical and strategic aspects. This includes optimizing marketing funnels, creating go-to-market strategies, mapping user journeys, setting KPIs, and building reporting dashboards. I'm skilled in SEO-driven content creation, maximizing ad spend ROI, and implementing data-driven testing frameworks. Starting my career in sales 15 years ago gave me valuable insights into marketing-sales alignment. This foundation led to my evolution into Revenue-Based Marketing roles, where I've focused on accelerating revenue for B2B SaaS and platform businesses. Throughout my career, I've built and managed diverse teams—both from scratch and by transforming existing ones. I've led combined sales and marketing teams of over 50 people while maintaining individual contributor responsibilities. My experience includes managing double-digit million-dollar budgets with full P&L responsibility.

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  Affiliate marketing

  Worked hard to create win-win opportunities for the partners and I. What I found work is to start small but set up expectations (KPIs) ver clear so everyone can build upon that.

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  Artificial intelligence

  At Massive Bio, AI was the core of our platform, connecting cancer patients to clinical trials. Led teams implementing AI-driven solutions to optimize patient matching and streamline workflows. Launched growth experiments leveraging AI insights, reducing CAC and driving revenue growth in partnerships. At Botgate AI, scaled an AI-first product, increasing MRR to six digits, contributing to its seed round raise, and refining customer engagement through AI-powered tools.

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  Branding

  From redesigning Hive’s website to improve conversion rates 5x through A/B testing to leading brand overhauls like at HRS, I focus on aligning visuals, messaging, and user experience to drive impact. Crafting product narratives, defining ICPs, and delivering cohesive go-to-market strategies have been critical in building trust and recognition across diverse markets.

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  Building a team

  At Hive, scaled the team to 10 while overseeing a $20M budget, driving 150% revenue growth. At Massive Bio, built marketing and sales teams from scratch, totaling 50+ people, aligning efforts to boost CAC efficiency and pipeline velocity. Focused on creating clear roles, setting KPIs, and empowering teams to execute while staying agile.

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  Community building

  In the past, I have used tools like Amity to create a white label community for boosting engagement and creating value through shared knowledge. It works best for TOFU.

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  Content marketing

  At Hive, optimized SEO content increased organic pipeline by $10M, with a 5x CR improvement via A/B testing. At Massive Bio, launched an SEO-friendly site boosting organic traffic by 600%. Leveraged user insights and FAQs to craft high-performing content, aligning with customer pain points at every lifecycle stage, across blogs, podcasts, and video, ensuring high ROI and audience engagement.

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  Conversion rate optimisation

  At Hive, through A/B testing, I improved the website's conversion rate 5x, directly influencing pipeline growth. At Massive Bio, I analyzed sales funnels, increasing conversion rates from 3.2% to 12% by streamlining workflows and touchpoints. These results stemmed from a mix of data-driven decision-making, testing frameworks, and aligning user journeys with strategic goals.

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  Copywriting

  My copywriting experience stems from years of creating high-converting content across industries like SaaS, e-commerce, and healthtech. At Hive, I revamped website copy, improving conversion rates by 5x through A/B testing. At Massive Bio, I crafted SEO-optimized content that boosted organic traffic by 600%. My focus has always been on data-driven, user-centric messaging that aligns with brand voice and drives measurable results.

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  Customer success

  I have managed and consulted on building, retaining and rewarding CS teams. Created KPIs and frameworks to be followed. I especially enjoy the IC part of CS work, talking to customers on a regular basis is a true gift to learn about problems and targets.

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  Demand generation

  Demand generation is where I thrive—building and scaling systems that drive predictable pipeline growth. At Hive, optimized PPC and content strategies led to a 150% QoQ revenue increase. At Massive Bio, created multi-channel frameworks spanning SEO, SEM, and programmatic ads, cutting CAC by 65%. Focused on aligning funnels with sales teams, increasing conversion rates and funnel velocity while maintaining a strong LTV to CAC ratio.

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  Design / UX

  Mainly interested in the behavioral aspect of user journeys. I track and manipulate user behavior through tools like Hotjar Also created a couple of multi-step funnels for experimentation.

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  Email marketing

  Throughout my career, I’ve built high-performing email marketing frameworks. At Hive, I optimized email campaigns, increasing open rates by 35% and CTR by 25% through A/B testing and segmentation. At Massive Bio, I scaled email automation tied to the customer journey, boosting engagement by 48%. I’ve leveraged tools like HubSpot and Mailchimp, ensuring alignment with CRM data to drive conversions and reduce churn, always maintaining a focus on ROI and personalization.

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  Go to market strategy

  I have extensive Go-to-Market (GTM) experience across B2B and B2C settings. At Hive, I developed and executed a GTM strategy that drove 150% revenue growth QoQ, launching six new markets. At Massive Bio, I mapped customer lifecycles for both PLG and sales-led motions, achieving 450% revenue growth in partnerships. My GTM strategies optimize funnels, align teams, and leverage data-driven insights for scalable, sustained growth across industries like healthtech, fintech, biotech and e-commerce.

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  Growth marketing

  With 15+ years in growth marketing, I’ve scaled startups from pre-seed to Series C, increasing revenue by 150% at Hive and 450% via partnerships at Massive Bio. At Amazon, I drove 29% YoY revenue growth, and at Botgate AI, I grew MRR from thousands to six digits. My expertise spans SEO, PPC, ABM, and demand gen, balancing PLG and sales-led strategies. Leveraging data, I improved CAC by 65% and maintained LTV:CAC ratios of 4:1 while launching new markets and optimizing GTM strategies.

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  Influencer Marketing

  My influencer marketing experience is rooted in creating frameworks that drive measurable results by leveraging authentic voices within targeted communities. At Massive Bio, I introduced podcast and influencer marketing frameworks, reducing CPL by 48%, increasing ROAS by 127% and boosted LTV by 15%. At Hive, I expanded engagement using tools like BuzzSumo and Sprout Social, enabling influencer collaborations that amplified brand reach and drove pipeline growth.

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  Leadership

  Managed teams of 50+, balancing IC roles while handling budgets exceeding $20M. Focused on clear KPIs, transparent communication, and empowering people to own outcomes, driving growth and culture simultaneously.

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  Marketing automation

  Built CRM workflows at Massive Bio that streamlined multi-channel outreach, cutting CPL by 48%. At Hive, implemented email drip campaigns and lead nurturing sequences that boosted SQL conversion rates from 2.4% to 10%. Leveraged tools like HubSpot, Salesforce, and Mixpanel to track user behavior, automate touchpoints, and align sales-marketing processes, ensuring consistent pipeline velocity and ROI growth.

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  PPC strategies

  PPC is all about precision and ROI. At Hive, optimized PPC frameworks cut CAC by 65%, while at Massive Bio, I integrated paid social and SEM into multi-channel strategies, driving sustainable pipeline growth. It’s not just about running ads; it’s about constant A/B testing, analyzing attribution, and scaling what works. Understanding platform nuances, aligning with GTM goals, and ensuring campaigns align with user intent have been critical to maximizing campaign impact.

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  Personal branding

  It’s about showcasing expertise through content, storytelling, and measurable results. Whether it's crafting SEO-friendly websites, building a distinct brand voice, or scaling startups, the approach is always data-driven, strategic, and user-centric.

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  Product launches

  Led product launches across diverse markets and industries, from SaaS to healthtech. At Hive, launched six markets while redesigning the website. At Massive Bio, launched and re-launched multiple products and over 20+ markets. Success lies in aligning GTM strategies with local market needs.

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  Product market fit

  Let's be clear: marketing cannot fix product-market fit (PMF) when you have a sub-optimal product. PMF exists when you see a predictable inbound pipeline—not necessarily your product flying off the shelves.

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  Product marketing

  I see product marketing as the core of all marketing. It starts there and every marketer should be a product marketer first. Start with your audience, and work your way from there to your product.

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  Revops

  I have implemented lead scoring systems combining firmographic and behavioral data, optimizing CRM practices, and streamlining sales and marketing workflows. At LinkedIn, introduced qualification frameworks, boosting pipeline by 45%. Focused on data-driven decision-making, clear KPIs, and aligning teams for accelerated revenue growth and operational efficiency.

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  SEO

  All about finding the core clusters-hubs of content relevant for your online footprint. Always start with a keyword gap analysis (using a tool like SEMRush) and take it from there.

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  Sales

  Starting in sales 15 years ago shaped my understanding of aligning marketing and sales. Building teams of 50+ across B2B SaaS, I've optimized sales funnels, shortened sales cycles by 52%, and increased conversion rates to 12%. At Massive Bio, integrating MEDDPICC processes doubled funnel velocity, while clear handovers between marketing and sales boosted pipeline efficiency.

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  Social media

  At Meta, managed strategic accounts with YoY revenue growth. Leveraged platforms like LinkedIn for lead generation, social selling and customer mapping at Massive Bio. Built engagement frameworks, podcasts, and influencer marketing strategies that drove CPL down and boosted ROAS.

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  Technology and tools

  Leveraging platforms like HubSpot, Salesforce, and Mixpanel for CRM and analytics, optimizing campaigns with SEMrush and Google Ads, and streamlining workflows with tools like Notion and Trello has been vital. For SEO, Ahrefs and Google Search Console were key. Attribution models using Funnel.io and dashboards in Tableau ensured data-driven decisions, while tools like Drift and Clearbit, 6Sense and Zoominfo enhanced sales enablement.

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  Airtable

  17 years of experience

  At Massive Bio, used Airtable as a lightweight CRM for growth experiments. Built frameworks to track campaigns, user feedback, and A/B test results. It streamlined collaboration across sales and marketing teams, reducing manual errors and improving data transparency. Integrated it with other tools like Zapier to automate workflows, saving hours weekly. Its flexibility helped scale processes quickly without overcomplicating systems during early-stage growth.

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  Amazon

  17 years of experience

  Where I started my product marketing career. Know the platform, compliance and seller channels. Mainly worked on the DACH market, also serving some high ACV US accounts.

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  Figma

  17 years of experience

  Not a pro but can find my way around to work with designers. I also started to hone my skills on Figma but I think mostly failed, this is kind of in progress.

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  Miro

  17 years of experience

  Love the tool. I have used it mostly for creating sales enablement materials and internal education plus reporting. Quite useful for when you need diagrams for social media posting as well.

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  Reddit

  17 years of experience

  Used it as a both B2B and B2C community building channel. Created paid campaigns and hosted AMA's with influencers to increase engagement and create stickiness.

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  Softr

  17 years of experience

  Played around with it quite a while. Some of the apps were better than the others. I found it useful for certain apps, and unnecessarily basic for some others.

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  Sprout Social

  17 years of experience

  Used it extensively for scheduling, monitoring, and analyzing campaigns, which directly improved engagement rates and streamlined reporting. Its analytics allowed me to identify growth opportunities, ensuring campaigns aligned with broader strategic goals

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  UserInterviews

  17 years of experience

  One of the first things I do when crafting a GTM strategy. I have a list of questions depending on the ICP and Persona that I'd like to ask to customers to maintain transparency.

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  Webflow

  17 years of experience

  Used it extensively for creating SEO-optimized, conversion-focused sites under tight deadlines. Leveraged its flexibility to run A/B tests, improve UX, and iterate rapidly based on data. It’s my go-to for combining speed, scalability, and experimentation in web development without relying on heavy engineering resources.

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  Wynter

  17 years of experience

  One of the first things I do when crafting a GTM strategy. I have a list of questions depending on the ICP and Persona that I'd like to ask to customers to maintain transparency.

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  Hubspot

  17 years of experience

  HubSpot has been a key tool in aligning sales and marketing efforts. Built custom workflows for lead nurturing, automated email sequences, and optimized reporting dashboards. Leveraged its CRM to track pipeline velocity and improve conversion rates. Integrated HubSpot with other tools like ZoomInfo and Salesforce for seamless data flow, ensuring real-time insights.

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  Notion

  17 years of experience

  Where I keep all of my playbooks. Created scalable templates for content calendars, experiment tracking, and reporting dashboards. Its flexibility allowed me to organize complex projects like website overhauls and campaign launches

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  Salesforce

  17 years of experience

  Used it forever.