Sergi Garcia

I have built and scaled marketing and growth teams from scratch to 10 people, and from 10 to 30. I have tested dozens of structures, models, frameworks, and ceremonies to get where I am today: leading a 30-member marketing team that generates +$5M in ARR pipeline every month.

This is not about having good writing skills –nor speaking, video, or design. This is all about understanding what triggers adoption, conversion, or advocacy, and squeezing it. I have reviewed thousands of copy lines, landing pages, pitch decks, and success stories throughout my career. Let’s go through yours together and see how to make them successful at reaching their goals.

"Let's A/B-test that" is not a valid CRO strategy. Not by itself anyway. Defining what to test and how to prioritize it, that starts looking like one. Very often, just by doing that right I have seen websites multiply the return on ad spent, without changing anything in the ad platforms.

I have led 10+ SaaS web projects and have run 100+ web audits that have made me realize two things: 1. There are some universal UX principles that work every time because they are based on how our eyes read and how our brain works; 2. Nearly everything can and should be tested, including those principles. Let's go through your web assets, wireframes, mockups or ideas together and see what can work best.

Sometimes it takes just a good conversation with someone that has been through the same team management, career projection, culture-shifting, or stakeholder alignment challenges to see things clearer and take better decisions.

Pricing and packaging, and monetization overall are one of the less developed and yet most impactful growth levers there are. Pricing strategy is the new CRO: let's start applying science to it and unveil its potential.

On early stages, Product Management is typically in charge of both building and positioning the product. If you need advice on how to effectively understand your buyer, your client, and your user, and how to craft a compelling value proposition that can be taken to market, let’s talk!

"Features work, why are users not adopting? Launch was great, why did traction go down? Users register, why don’t they convert?" You are not alone. The key is to ask the right questions; answers will drive you to success. Let’s talk and check some of the places where I’ve typically seen smoke (UX, copy, positioning, packaging), to find the burning fires.

I’ve gone all the way from simply crafting media kits and teaching spokespeople on how to pitch to the press, to developing programs that turn journalists, analysts, influencers, partners, and customers into brand ambassadors. Public Relations can be your biggest demand-driver or your Achilles’ heel.

Working in fast-paced environments really accelerates your learning curve also on how to handle conflict, manage different stakeholders, grow a team, and define measurable objectives that take a company to the next level. If I’ve been there, I’m happy to help you get through.

Everything can be managed as a project –and probably should. I can share with you what has worked best for me when using this powerful tool and what processes I have built around it.

I'm no technical specialist, but I have set-up and used Google Analytics for many years to extract all the web metrics I needed. I can help you look at your digital analytics strategy and provide some tricks that have worked for me.

Hotjar is an amazing tool for conversion rate optimization (CRO), web user experience (UX), and market research. Let's jump on a call if you want to review the hypothesis you are trying to validate or to analyze specific heatmaps / session recordings.

I have implemented HubSpot and managed it for automation and email marketing campaigns for 5+ years. Are you looking into this tool or trying to make the most out of it? Then I can probably help.

I have leveraged LinkedIn's unmatched segmenting potential to run PPC, ABM, ABS, and market research campaigns for three different B2B technology projects. It can be a very costly traffic acquisition channel, so if you think an external view on your LinkedIn strategy can help you, let's talk!