Bio
🚨 CRM breaks when it’s just blasts and automations.
I help B2C, marketplace, and subscription teams fix activation and retention — and turn lifecycle into a predictable growth engine.
If onboarding isn’t activating users, CRM feels noisy, or retention is flat despite “sending more campaigns”, I’ll help you diagnose what’s broken and show you exactly what to fix.
🔍 What we’ll work on in a session
- Identify where users drop off in onboarding or early lifecycle
- Fix low CTRs, opt-outs, or over-messaging
- Improve segmentation & personalization without over-engineering
- Align CRM with product & paid growth to increase CLV
- Turn CRM from busy into revenue-driving
👉 You’ll leave with clear priorities and concrete next steps.
🧠 How I help (my framework)
1️⃣ Find the real bottleneck – Activation, retention, churn, or CRM structure
2️⃣ Design scalable lifecycle playbooks – Email, push, in-app journeys that convert
3️⃣ Turn insights into experiments – Clear hypotheses, not random A/B tests
🛠 Core expertise
✅ CRM & Lifecycle Strategy
✅ Activation, Retention & CLV Growth
✅ Experimentation & Testing (A/B, holdouts, timing)
✅ Cross-channel CRM (email, push, SMS, in-app)
✅ Building CRM processes that scale across markets
🏆 Who I’ve worked with
📦 Marketplaces & Quick Commerce
Wolt & DoorDash – Led global CRM for couriers across 30+ markets, scaling lifecycle and retention programs.
🚗 Mobility & Automotive
Volkswagen & Bosch – Built omnichannel CRM systems within complex, legacy environments.
🎮 Gaming
Peak Games – Drove engagement, monetization, and reactivation for Toy Blast, a top-grossing casual game.
🧰 Tools & platforms
🧩 CRM: Braze, Iterable, Klaviyo, HubSpot, Salesforce, CleverTap
📊 Analytics: Mixpanel, Looker, Tableau
🧪 Playbooks: A/B testing, holdout tests, lifecycle optimization
💬 If you want honest, practical feedback and clarity you can execute — let’s talk.
📅 Book a session and let’s fix what’s blocking growth.
