Scott Markovits

I help founders with their pitch decks, set a strategy for fundraising (how much and when), and help find the right investors who can add more value vs taking any money.

I'm a big believer in bootstrapping as all founders should learn how to build a sustainable and profitable business. Very few companies can maintain record growth month after month to continually raise capital until hopefully exiting within 3-5 years. I personally believe in a few cases of raising capital. Besides that focus on building a business that you own and run.

I've been building, scaling, and leading teams in an office and volunteer environments for 20 years. For the past 10+ years I've been doing so remotely and have an experience that only a few people in this world possess. I'm a passionate believer in being a leader vs a manager. Thus putting your team's success first. In my career this approach has not only helped me build & scale teams but create happier & more productive teams.

I've helped a lot of early-stage startups launch their content and overall marketing engagement. Though it seems like a large task it's actually easier than you think. Using a strategy of content curation vs content creation for early growth.

I've been an account manager/CSM and have built and scaled CS teams from scratch. I've also helped build & scale CS teams for my clients. I use the approach of adoption vs revenue for early-stage teams. As focusing on revenue within CS is a mistake that many startups make early on. I help implement the tools, strategy, and best practices to grow a team and CS program from 0.

I was the first hire at InVision who pioneered the Design & UX space 10+ years ago. So UI/UX has been engrained into my soul. And in most cases for early-stage products can be the deciding factor between success & failure. I've never found a design I didn't have any feedback for.

I've helped a lot of early-stage startups launch their email marketing engagement. Whether outbound marketing content or new user onboarding. I've written 10s of user onboarding emails for a bunch of clients. Aimed at preventing churn during onboarding, ensuring success in using the product, and gathering critical feedback from early users.

This may be my bread & butter. It all starts with problem NOT product market fit. Solving a painful issue. Next, is finding the right market that has the pain. Whether B2B, B2C, B2B2C, D2C, or anything in between. I help companies ensure they check the problem market fit box before ever writing the first line of code. Because EVERYTHING comes down to it. Raising $, get website traffic, new users, trials, conversions, and sales. It all comes down to this.

I've helped numerous companies grow their user base from 0 to thousands or millions. We've focused on 3 key areas. Social media, user engagement, and SWAG. All 3 are crucial (SWAG perhaps not as much to ENT type of software companies) to build a brand and community of passionate users.

I've worked with over 1000 startups on this. It all comes down to problem market fit. Are you solving a pain point, not just building a product? And are you solving that pain point for the right market of users? Solving half will lead to failure and solving none should prevent founders from even getting started. Yet, this is the most common issue for failed startups. With 1000+ mentorships & seeing 10000+ prototypes, this is my expertise.

I've worked with 100+ companies on setting their pricing strategies. Should you offer a freemium product or trials? 14 days or 30 days? Consumer pricing only to grow the user base or offer Enterprise pricing from the start. How to differentiate the product features to plan level. Should you have multiple Enterprise tiers? And of course the cost for each of all tiers and how to move users between tiers.

I've helped 100s of founders with setting product strategies. From the MVP to what to build in V1, V2, and invisioning V10. Do we build V10 in one go or build incrementally each version to continually offer new features and get to V10 in a slower approach? What features to build in each version? How to prioritize building features widely wanted vs ones that will attract new customers. And so much more.

I've helped 1200 companies try and find problems NOT product market fit. The world doesn't need more products. We need solutions to problems that exist. This is the root cause of all success or failure in the first few years of a company. This single point makes or breaks the company. This is one of my favorite topics to discuss from working with so many founders.

I helped build & scale one of the first all-remote companies, InVision back in 2012. I was the Ops person so build & scaled every team (except ENG). I've been leading and building remote teams and remote culture and it's what I love more than anything else. In Jan 2021, I launched a podcast specifically on the topic of leading remote teams. I can count on perhaps 2 hands how many people in this world have as much experience as I do building & leading remote companies/teams.

I've been using Buffer to schedule social media posts for 10+ years. A simple, affordable, and great tool to use. I'm also adding random content here to simply hit the 150 characters and complete my profile portion to 100%.