
Saurabh Wahegaonkar
Director of Marketing
Bio
Growth is fun when you know what you're doing. It is even better when all pieces of the puzzle start falling in place. I've become that puzzle solver over the years. I try and understand your problem from both the ground level and 30k feet. It helps build a solid strategy and execution plan
Expertise
Growth marketing
I've worked with multiple clients across different industries and helped them create and execute structured growth marketing plans. This includes rapid testing and also using data to inform growth decisions.
Mindset coaching
There are instances where the best growth marketers or founders get blinded by certain problems and aren't able to get out of it. I've been lucky to help colleagues and others alike in getting that back and focus on the goals they want to achieve
Product market fit
There are so many examples of companies that have reached out to find a strategy that scales their marketing efforts. But they didn't have a PMF. There have been instances where the company and it's founders have changed course after running thorough PMF tests and surveys. It's really important to know whether your product/service is a painkiller or a vitamin.
Toolkit
Google Ads
12 years of experienceStarted out with paid search. It's the one tool that has always been the go to channel when all else has failed to either understand if we dealing with the right ICP or grow and scale
Amplitude
8 years of experienceused this on a regular basis to understand user data from within the product and help build better retention programs and other product marketing strategies
Google Tag Manager
10 years of experienceGoogle tag manager in my opinion the best way to tag and analyze incoming data. It can become tricky when dealing with data variables. But it's all about sticking to the basics and understanding how you want the data to behave
LinkedIn
10 years of experienceLinkedIn ads have changed drastically over the years. It's really interesting to keep up with the different ad formats and tracking abilities LinedIn ads has to offer.
Industries
Advertising
I have been working on all things paid for over 8 years and have acquired experience across various industries ranging from AI to media tech to healthcare tech etc.