Sardar Azimov
Founder and CEO at Skief Labs (Growth & Outbound Agency)
Bio
My name is Sardar AZIMOV and I've been living in Miami, Florida since 2017. Prior to that, I worked in Paris, France, where I held various sales and business development positions. At Skief Labs we help businesses of all sizes scale their growth through outbound campaigns, mostly with cold emailing and social outreach. Our expertise areas include defining growth strategies, data acquisition and, finally, managing tech stack & automation. Currently, I’m also heading the growth hacking session of a soft landing program run by Cambridge Innovation Center in Miami. This program is dedicated to international companies looking to launch their operations in the US. Thanks to my past experiences, I have an extensive knowledge of prospecting and generating leads across all industries and regions, including Europe, Americas and APAC. I’d be happy to help you and share my experience on topics like: - Defining go-to-market/growth strategies - Implementation of growth campaigns - Cold outreach and email marketing - Data acquisition and data privacy - Growth tools and automation
Expertise
Email marketing
- Cold email marketing (B2B & B2C) - Tech stack management (choice of tools, infra) and scaling - Deliverability, domain reputation - Content advisory (develop content-market-fit)
Go to market strategy
- Define the growth strategies based on the PMF, ICP - Define growth levers (marketing led, sales led vs product led) - Define and implement growth experiments (inbound vs outbound)
Growth marketing
- Defining growth strategies (validate PMF, ICP, channels, audiences) - Implementing outbound marketing - Cold emailing (data, tech stack, content) - Social outreach (data, tech)
Marketing automation
- Cold email tools set-up (Outreach, Lemlist, Quickmail, etc) - Sales & marketing automation for outbound marketing (cold emailing) - Multichannel custom workflow building (email, LinkedIn, Twitter, Instagram, etc)
Product market fit
- Help validating Product Market Fit through a series of market testing campaigns (outbound marketing) - Identify the ICP based on the product analysis + competitive benchmark
Technology and tools
Expertise in sales and marketing related tools: - Select the right tech stack - Implementation and training - Builduing custiom growth engines and automation workflows
Toolkit
Hubspot
12 years of experience- Working with clients Hubspot environment - Integration with cold outreach tools - Defining the KPIs and dashboards to track sales - Data standardization / cleansing
LinkedIn
19 years of experienceWe specialize in helping B2B companies launch social outreach campaigns (including LinkedIn). We define custom workflow to scale outbound outreach. Other experiences include data extraction, cleansing, enrichlment, lead pre-scoring (based on keywords, title, seniority, etc).
Industries
FinTech
Helped software vendors launch cold emailing campaigns to generate new leads within financial industry: - Banking (corporate and retail) - Investment management (asset and wealth managers) - Insurance (P&C, life, reinsurance)
SaaS
Worked with over 20 SaaS vendors over the past 12 years throughout my various expreiences (sales and business development, project management, growth marketing related positoins). Experience with both B2B and B2C type of SaaS within various verticals (finance, real estate, insurance, healthcare, services, etc.)
Marketing
I'm the founder and CEO of Skief Labsn, a digital innovation lab (agency with specialty in Data, Tech and Growth). We work with both business leaders (owners, sales and marketing headsà as well as inbound marketing agencies looking for a trustworthy partner speciliazed in outbound marketing.
B2B
12 years of experience working with B2B vendors grow their sales pipeline, launch their customer acquisition and brand awaraness campaigns. Experience working with tech vendors (SaaS, software, hardware), service providers and physical good vendors.
Lead Generation
12 years of B2B lead generation and outbound marketing in various industries: Software & tech, services, construction, real estate, pharma, industry & manufacturing, etc.
Business Intelligence
Strong acumen in data research and business intelligence related to market analysis, competitive benchmark, data acquisition for lead generation, defining go-to-market strategies.
Marketing Automation
Extensive experience with MarTech tools both as a power user and as a business development manager for a CPD + marketing automation vendors. Implementing marketing and sales automation tools, implementing cold emailing campaigns, etc.