Sarah Sal
Facebook & Linkedin Ads Specialist
Bio
What's more effective? Having someone take a bite out of a great-tasting brownie that makes the chocolate melt in our mouth or shouting "delicious brownie!" out loud as someone presents a product? Showing is more effective than telling, and a study in The Atlantic shows us how Marsh and Costco managed to increase sales by up to 2,000% by using product samples. I use similar strategies with ads. For example, When I started running ads for Strategyzer, they struggled to make $0.40 for each $1 spent on ads and helped them make $18 for each $1 spent on ads and generating over $700,000 in sales (message me and I'll be happy to send you the case study). Over the last 12 years, I managed 7 figures in Facebook and Linkedin ads. I managed ads for companies like ClickFunnels and Strategyzer and wrote on Facebook ad testing, strategy, and execution for AdEspresso, Agorapulse, Hootsuite, Blitzmetrics, Copyhackers, ActiveCampaign, AdWeek, Jon Loomer's Power Hitters Club and the likes. And I even presented inside Perry Marshall's iconic 80/20 Facebook ads course. Since 2016 I have had both AdEspresso and Hootsuite as a client; their tool managing 100s of millions in ad spend allowed me to have a unique insight into what strategies are working across many industries worldwide. Your chances of success are higher with a mentor like me who not only understands ads but also knows how to leverage the principles of storytelling, persuasion, email marketing, and copywriting to squeeze the most revenues from your ads. (In 2019, I wrote a blog post for Copyhackers on the topic of ad copy that became one of The Top 45 Digital Marketing Articles for 2019)
Expertise
Content marketing
In 2019, I wrote a blog post for Copyhackers on the topic of ad copy that became one of The Top 45 Digital Marketing Articles for 2019. I am happy to share how I used content to become an authority and how you can do the same.
Copywriting
Copywriting is often an underutilized asset when running ads; that is where I helped many companies improve their ad copy, email copy, and landing page to squeeze more revenue from their advertising budget.
Email marketing
While I am not an expert in Email marketing, I used it over the years to help companies squeeze more revenues from their advertising with good results. My expertise is more about leveraging email marketing to get better results when spending on ads.
PPC strategies
While I played with Google ads, most of my PPC experience is with Facebook, Linkedin, and Tiktok ads. While Google is about demand fulfilment, Paid social is about demand generation and knowing how to create the desire for a product or service.
Social media
Marketing on social media is a form of interruption marketing, hence the importance of mastering the art of having persuasive content and ads that convince and capture people's attention.
Toolkit
Facebook
17 years of experienceMy journey with FB by building apps, then my curiosity led me to learn social media marketing and how to leverage it for growth. I’ve been using the platform even before FB had a pixel.