CRO and revenue coach
My session with Sarah went well, before we jumped into cross-sell tactics, we figured out the health of our marketing automation setup was not optimal so we started covering that. She provided some documents that will be very helpful in that assessment.
Ask me about Project LOTUS: passionately advocating for diverse and safe places to work. #lotus Also equally excited about driving revenue outcomes for clients, partners and the collective | 15+ years SFDC ecosystem, Marketo, Dropbox & GitLab. I’ve spent the last 15 years as a woman in technology, navigated early start up to enterprise, and have been compelled to advise companies about how to apply tech in their businesses to make them better and serve their customers better. I have spent my career selling, advising and implementing incredible solutions like Salesforce, Marketo, Hubspot, Pardot, GitLab, Dropbox, Marketing Cloud, Intercom and Hubspot. When I grew tired of selling, I decided I wanted to be on the DO something side. I wanted to be responsible for the outcome. So I went to the 'other side' and co-created a business, a collective really, of really smart pedigree people who wanted to change the way we work. I love talking about and creating optimising across the full ‘full funnel’ picture and optimising business process. It’s nerdy and I dig it! I am also an advocate for connection with authenticity, integrity and working and living to values despite my many flaws, doing business this way means the world to me. I’ve had to fail many times to get it right and I am still learning every day. I do what I do passionately and with positive intent. If that aligns to you and what you’re trying to achieve using transformative platform technology, let’s talk.
Organic growth, how to use the cash and deals in your business to fund and fuel your growth before you dilute your equity as a founder in your business.
Having grown Cattle Dog from 3-20 people and built sales and demand generation engines for the past 15 years at software companies like Salesforce, Marketo, Gitlab and Dropbox I have a good understanding of what it means to build a team. In addition having co-founded Project Lotus https://cattledogdigital.io/lotus/ I am also an advocate for culture and values based team dynamics that make all of our companies safe places to work.
RevOps is my jam and understanding where in the funnel there are potential revenue leaks is what I love to do. We do this in a number of ways, through health checking your revops intially then diving deeper into the people process and the surrounding technology before we simply implement. You must be aware of the digital dysfunction in your business in order to optimise revenue and your silos must align for optimal ad to cash or full funnel execution.
Enhance your marketing, set up full-funnel analytics, optimise marketing qualified leads (MQLs) using Salesforce Pardot, Hubspot, Marketo and market leading Martech. Get a 360 view of your customers, leads, clean workflows and integrations, and real-time reporting and forecasting alongside a clear sales strategy and buyer journey. Set up your RevOps with insights predictability, reliable reports, a unified quote to cash process, billing, invoicing, supply chain, accounting, and financials.
Choosing the right MarTech is one of the key decisions marketers need to make as part of a digital optimisation journey. The right tech stack can help achieve marketing and sales goals across the customer lifecycle, save time, and costs. On the other hand, not picking the right tools may bring extra complications and add unnecessary stress to marketing and sales teams. This is something that can be avoided if the right tech is implemented at the start.
Project Lotus is a non-profit division of Cattle Dog. Our mission is to prevent workplace harassment. 1 in 3 women will be harrassed at work, it's worse if you're a minority. So I created a values based protocol for our employees that complement the company’s HR and strategic goals. The protocols are shared and agreed with employees in a written contract that establishes the company’s expectations of behaviour and outlines consequences of non-compliance. I share this model and others for FREE.
Driving consistent revenue while navigating through times of economic uncertainty is a challenge many business leaders are facing. Poor revenue management adds extra stress to the business decision-making process and hinders an organization’s overall growth. That’s why more and more organizations have joined ‘The RevOps Revolution,’ which provides an approach to strategic revenue growth with the alignment of technology, people and processes.
One of my most favourite suite of products belong in the Adobe family. Revenue cycle analytics is one of them with the secret sauce to optimizing your funnel being to model it, RCA by Marketo was a great piece of tech ten years ago and still rings true today.
I joined the Dropbox team in 2016 as an enterprise commercial role sent to be part of the landing team converting Dropbox for business. One of the best fremium models in the world and with a bunch of additional new swag of tech DBX does add value to an organisation's data bank capability where AWS or Googles is complex and costly.
Implemented drift as opposed to intercom back in 2017. Still not 100% sold on the security and the capability is not a match for intercom but for smaller business just wanting automatic chatbot capability it's really easy to setup.
As a Hubspot customer and implementer I've spent many years pushing Hubspot's capability to the limit. From creating and utilising customised properties to capture and pull in API data from salesforce or vice versa Hubspot is one of my most favourite tools for marketing and mid-market sales. As a CRM it does have it's limitations and its APIs are not as robust as other CRMs you can pretty much use it out of the box for most of your PQL-SQL motion.
Calling it! One of the best tools for in-app engagement (push, outbound comms), automated drips and is totally standalone (doesn't require a CRM to push the data into). Is lacking in analytics but this is where you plug and play with other tools. Have implemented for many clients and connected usage data to salesforce for revops at the customer service and finance layer.
Mailchimp is still the leading email marketing batch and blasting tool available today. We have helped a lot of customers get the maximum out of it or migrate and graduate to level 2 of revops by bringing in more than just a sequence. As users switch from email marketing spray and pray to the 1:1 customised curated outreach it is becoming less and less prevalent. Still a good tool however.
Employee number 3 in the apac landing team responsible for building out the commercial demand generation model. I ended up NZ country manager and built out channel, hired staff and onboarded partners to the Marketo ecosystem.
Was one of the first employees in the Sydney office and began in the SDR team, I climbed every role up to GB commercial before then going off to other unicorn tech companies Pre-IPO.
Over 10 years designing and implementing solutions for revenue. My co-founder and our merry band of innovators live to inspire others to embrace their audacity through technology, just as community and creativity became my saving grace.RevOps, DevOps, and automation remain my first loves, but my true passion is creativity amplified by tech.
From 2008, I cut my teeth in big tech, working with GitLab, Dropbox, Marketo, and Salesforce. I was part of Sydney’s early CRM pioneers, celebrating its dawn on an 11th-floor office with wild enthusiasm. Then came DevOps, open source, and marketing automation—fields I helped shape before founding a revenue optimization agency. Some fun we've been having with AI characters like Miss Audacity: Listen to Miss Audacity on #SoundCloud https://on.soundcloud.com/22KvomBtynHR2ineFA
I experimented, questioned, and explored, circling until I found what’s now Audacity Group Inc.’s mission: using AI to unlock human creativity. AI isn’t so different from us—it learns, grows, and evolves. As I recovered, so did our vision, blending my RevOps and DevOps roots with ethical AI to create what we call "agents of audacity." These are bold, creative solutions—think music, art, and immersive digital experiences—built with the world’s most responsible AI models.
Mum, woman, and wife. RevOps Mentor for Cattle Dog Digital & Founder of The Lotus Project. Where are you in your RevOps Marketing journey? This in-depth assessment will decipher where your business falls in RevOps Marketing maturity. Once the assent is completed, our pack of RevOps experts will map out critical steps and process execution for the next phase. Let’s go!
I’ve spent the last 15 years as a woman in technology, navigated early start up to enterprise, and have been compelled to advise companies about how to apply tech in their businesses to make them better and serve their customers better. I have spent my career selling, advising and implementing incredible solutions like Salesforce, Marketo, Hubspot, Pardot, GitLab, Dropbox, Marketing Cloud, Intercom and Hubspot. When I grew tired of selling, I decided I wanted to be on the DO something side. I wanted to be responsible for the outcome. So I went to the 'other side' and co-created a business, a collective really, of really smart pedigree people who wanted to change the way we work. I love talking about and creating optimising across the full ‘full funnel’ picture and optimising business process. It’s nerdy and I dig it!
Ran commercial sales for APAC, hired staff and recruited and onboarded partners. Demand generation, strategic alliances and revenue role.