Sanna Monga

Skills: Google Analytics · B2B Marketing · B2C Marketing · Marketing Automation · Sales Funnel Optimization · Stakeholder Management · Go-to-Market Strategy · Product Marketing · Digital Marketing · Paid Media Advertising · Paid Media Strategy · Growth Strategies · Sales & Marketing Alignment · B2B Marketing Strategy · FinTech · Strategic Planning · Marketing Strategy · ABM Marketing With global marketing experience across UAE, UK, Canada and US, I strive to be a holistic professional who is eager to test new platforms, adapt to new trends and always challenge the industry norms One of my professional highlights has been receiving recognition for one of my many D2C campaigns as a Facebook case study. Check it out here: https://www.facebook.com/business/success/just-egg I currently work at DealMaker to lead growth, partnerships, and sales support and develop go-to-market strategies for upcoming features and products. As a growth leader, my role is to provide value and revenue for our fast-growing organization and ensure digital revenue is attributed. I'm also a part-time Digital Marketing instructor at Brainstation as giving back and impact at scale is a critical core value I truly believe in.

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  Email marketing

  Building email campaigns and automation at scale for various audience segments Content strategy and building high and low value campaigns for sales to engage at scale

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  Go to market strategy

  Working closely with product to provide appropriate go-to-market strategy for various product releases. Also, building tracking and templates for such campaigns.

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  Growth marketing

  B2B and B2C growth marketing acquisition strategies Planning, managing agencies, tracking, budget allocation, platform assessment and revenue attribution tactics

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  Marketing automation

  Experience with Hubspot to build campaigns, newsletters and automation for the sales team: workflows based on website forms, inboxes etc Building content strategy for automation

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  Google Analytics

  8 years of experience

  - Tracking and reporting - Goal setting - Behavior and page analytics - Specific page tracking - Google tag manager - Website mapping - Content review

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  Hubspot

  6 years of experience

  -Automation and workflows -Email campaigns: newsletters - Hubspot forms - Landing pages - Basic reporting and dashboards - UTM tracking - Ad account syncs (google and linkedin)

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  Working with Forbes 500 companies and managing a yearly ad spend of $20M Experience with B2B and B2C- across retail, fintech, SaaS, F&B, hospitality etc

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  Worked with Staples Retail in US with an annual ad spend of $20M+ focused on full-funnel strategy development and execution Managed advertising strategy for JUST Egg, an FMCG brand focused on brand awareness and brand lift studies across various digital channels