samuel ficek

Having spent over ten years in various positions both agency and client-side, I have experience across all aspects of SEO and related disciplines such as UX, content marketing, digital PR etc. However, my main area of expertise is technical and international SEO as well as building and managing large SEO teams.

I started using Clarity when Hotjar started to charge more for their product and I find it a useful tool for identifying UX issues that could be harming engagement rates and limiting SEO performance.

Ahrefs is my go-to tool for all types of SEO work including keyword research, competitor analysis, opportunity sizing, link building research and strategy etc etc

I have been using Google Analytics to report on website performance since very early in my career and can also setup tracking and analytics implementations with Google Tag Manager from scratch. GA4 was a big shift, but I'm quite comfortable using it now too (though often I tend to create dashboards using Google Data Studio).

I've been using Google Data Studio / Looker for SEO reporting for a number of years and even got a link from a Case Study I wrote for them whilst working for Car Next Door - an Australian car sharing startup who later sold to Uber.

I'm quite handy with Google Tag Manager and am comfortable setting up variables, triggers and events and connecting them with Google Analytics. I've set used it to deploy tracking and analytics implementations on several of my own sites.

I use Google Webmaster Tools/ Search Console on a daily basis to monitor performance and identify/investigate SEO issues for my sites and those of my clients.

I use Pipedrive to manage orders and customer comms from my e-commerce website and have built a number of custom automations using Pipedrive's own automation feature as well as with the Pipedrive API, Google Cloud Functions and other platform APIs (Shopify, and Formsort, a form builder)

I use Python extensively for a number of projects including SEO data analysis, SEO automation projects (content production with LLMs, technical checks, internal linking etc) as well as for creating scripts to automate back-end processes related to my e-commerce business.

Though I prefer Ahrefs nowadays as I find it has more powerful features, I have used Semrush extensively in the past for keyword research, competitor analysis, link building etc. I

I've worked on many Wordpress websites throughout my career having built my own content and e-commerce websites on the platform. As such, I am highly familiar with the platform and its SEO nuances.