Samet Durgun
Call me Growth Therapist: Growth & Marketing Consultant/Freelancer, App Founder
Bio
App growth is broken: rising costs, creative fatigue & tracking kill ROI. I help subscription, gaming & e-com apps scale profitably. Let’s fix: 🔹 Meta/TikTok scaling without CPM blow-ups 🔹 Creative testing cadence to kill fatigue 🔹 Paywall experiments for +20-30% LTV 🔹 Programmatic UA beyond walled gardens 💡 How I Help (My Framework) 1️⃣ Find the Most Scalable Channel – Identify where your best users come from and double down. 2️⃣ Creative Strategy That Converts – Use data-driven testing to remove creative fatigue and scale top-performing assets. 3️⃣ Monetization & Retention Optimization – Align UA with paywalls, subscriptions, and pricing models to maximize LTV. If you’re struggling with growth bottlenecks, ad inefficiency, or retention issues, I’ll help you cut the noise and focus on what moves the needle. 🛠 Expertise & Specialties ✅ App Growth Strategy – Scaling apps from MVP to millions in revenue. ✅ Performance Marketing – Paid UA across Meta, Google, TikTok, ASA/Apple Search, DSPs & programmatic. ✅ Creative Strategy & Ad Production – Building a system that delivers scalable, high-quality creatives that don’t fatigue. ✅ ASO & Organic Growth – App Store visibility, CRO & retention hacks. ✅ AI for Growth – Leveraging AI for creative testing, ad copy, and personalized marketing. 🏆 Who I’ve Worked With 🎮 Gaming Pearl's Peril ($86M lifetime revenue) Jelly Splash ($39M lifetime revenue) Moxie (monetization phase, $10K MRR & growing) Pearls of Atlantis Match & Pop 📲 Subscription Apps Inflow ADHD ($170K MRR) Matter: 1% Smarter Every Day Aumio: Sleep & Stories Wellspent - Screen Time Coach 💡 Want insightful strategies and proven playbooks on app growth? Let’s connect. 🎯 Platforms & Tools - Meta Ads (Facebook, Instagram) – 13+ years, $M+ budgets. - Google App Campaigns – 18+ years, extensive testing & scaling. - TikTok, Reddit & DSPs – Expanding beyond walled gardens. - Programmatic & RTB – Scaling UA with trade desks & bidding platforms. 💬 Let’s Fix Your Growth Bottlenecks Want to scale profitably, improve retention, or build an ad engine that works? I’ll help you find what actually moves the needle. 📅 Book a session – let’s talk
Expertise
Bootstrapping
Helping startups scale efficiently by leveraging high-ROI, low-cost marketing strategies that drive user acquisition, retention, and monetization without huge budgets.
Building a team
Hiring, structuring, and scaling growth and marketing teams from the ground up, fostering collaboration between UA, creatives, data, and product teams.
Conversion rate optimisation
Optimizing paywalls, onboarding flows, pricing models, and user journeys to increase conversions, retention, and revenue while reducing churn for subscription and gaming apps.
Go to market strategy
Developing scalable, data-driven GTM strategies that align user acquisition, positioning, and monetization to help apps enter new markets and grow profitably.
Growth marketing
I've worked with apps that have scaled to 1,000,000s DAU (daily active users) and 1,000,000s of MRR (monthly recurring revenue). I've also worked with many apps that shut down. I'd love to tell you what differentiates a huge success from others.
Influencer Marketing
Leveraging UGC, creators, and influencers at any scale to drive authentic engagement, conversions, and brand trust through paid collabs and Spark Ads.
Marketing automation
Implementing AI-powered and rule-based automation for paid UA for Meta, Apple Search Ads, TikTok, and lifecycle marketing to improve efficiency, personalization, and revenue.
Product launches
Executing high-impact launch strategies for apps with paid, organic, and influencer marketing to ensure early traction, retention, and scalable market entry.
Product market fit
Refining positioning, messaging, and audience targeting to validate demand, reduce churn, and scale products with sustainable, profitable growth for apps.
Technology and tools
Selecting, implementing, and optimizing growth stacks, AI-driven tools, ad platforms, and analytics to enhance campaign performance and marketing efficiency.
Toolkit
RevenueCat
4 years of experienceOptimizing subscription monetization using RevenueCat for paywall testing, cohort analysis, LTV modeling, and seamless in-app purchase tracking.
TikTok
5 years of experienceScaling app growth with UGC, Spark Ads, and creator partnerships to drive high-impact engagement, installs, and conversions while adapting to TikTok’s algorithm.
Google Ads
19 years of experienceI've been running Google Ads since I started there as an intern. Since then, I managed campaigns for tens of different apps with up to 7-digit monthly spends. My specialty lies in App Campaigns.
Facebook
14 years of experienceI've been running mobile marketing campaigns since Facebook invented it. I've been running campaigns for apps from day 1 until they spend millions a month.
Industries
App Marketing
I have 10 years of experience in non-gaming and gaming apps: Organic and paid growth, acquisition, retention, paywall, reporting, tracking, and creatives.
Mobile Apps
I have 10 years of experience in non-gaming and gaming apps: Organic and paid growth, acquisition, retention, paywall, reporting, tracking, and creatives.
App Discovery
Helping apps increase visibility and installs through paid UA, ASO, influencer marketing, and algorithm-driven distribution across app stores and social platforms.
Digital Marketing
Building data-driven, ROI-focused marketing strategies across paid UA, organic growth, influencer marketing, and automation to scale apps and digital products.
Social Media Advertising
Running high-ROI ad campaigns for apps across Meta, TikTok, Apple Search Ads, leveraging AI, UGC, and creative testing to drive scalable user growth.
Social Media Marketing
Growing brands and apps through organic content, paid ads, influencer collaborations, and UGC, optimizing engagement and conversions across platforms.