Sakshi Gupta

Currently I'm based in San Francisco Bay Area working in the HealthTech space. Prior to which I lead strategy and execution for a unique and exciting portfolio of clients from industries ranging from Direct to Consumer, B2B SaaS, Healthcare and Tech. Started my career as an Academy Trainer for Google, I’ve since worked across 5 different cities, 3 different countries and with 15+ startups, helping them grow their business in terms of customer acquisition, retention and revenue. I provide free of cost consultation to women owned businesses, live in an indoor jungle and usually always building things by hand (ceramics, macrame, digital art).

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  Growth marketing

  I've devised & executed growth strategies for series A, B startups, with monthly budgets ranging from peanuts to $2million a month. I'm proud of setting up ROAS positive campaigns, understanding LTVs, maintaining LTV:CAC ratio and focusing on scale for multiple companies.

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  PPC strategies

  Having worked with Google as a Trainer in Google Ads and Google Analytics, I've been fortunate to learn PPC through exceptional internal training, having a very strong foundation in bidding strategies, campaign structure, keyword segregations, offline editing, scripts and conversion tracking.

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  Google Ads

  14 years of experience

  Ask me about the interface, overview, setting up account, non profit/NGO credits, setting up campaigns, managing budget, automations, conversion setting.

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  Facebook

  13 years of experience

  Ask me about the Facebook Ads, how to set them up, pixel requirements. We can discuss strategies around creatives, audience and segmentation experimentations.

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  Google Analytics

  14 years of experience

  Ask me about GA, why is it necessary, understanding real time data, behaviors, conversions, landing pages and site content. Integrating Google ads and Google Analytics, using GA to set up events, conversions and goals.

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  Google Tag Manager

  13 years of experience

  Ask me about - What is Tag Manager, when and how to use. Navigating the platform, setting up Tags and Triggers, verifying them in preview mode, Google Ads Conversions etc.