S K Prasad Iyer

🚀 "Driving growth one startup at a time!" 🚀 That's me, S K Prasad. With a seasoned career spanning 15 years in the marketing arena, I've had the pleasure of architecting go-to-market strategies for some of the most exciting early-stage startups. As the first member to join the marketing teams of various companies, I've donned multiple hats 🎩, from designing innovative marketing practices to hiring and scaling teams up to 40 marketers. I believe that a robust team is the heart of any successful marketing strategy, and I take immense pride in the teams I've built. My journey has led me to work with some of the biggest names in the industry 🌟. ZestMoney, OYO, Leap, FrontRow, Headout, Vserv, and MoneyWorks4me.com are just a few of the brands that have flourished under my guidance. But it's not all work and no play for me. When I'm not busy crafting strategies, I love to connect with fellow marketers, exchange ideas, and learn about the latest trends. So, let's connect! 🤝 Here's to driving growth, one startup at a time! 🚀

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  Building a team

  With 15 years of experience, I've crafted potent marketing teams across six startups. My forte lies in recognizing, recruiting, and nurturing diverse talent. Skilled in interviewing, hiring, and training, I create environments that promote innovation and a sense of belonging. I'm not just a team-builder, I'm a dream-builder, helping individuals exceed their potential and propelling organizational growth. For me, teamwork is not just about working, it's about making magic happen, together.

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  Go to market strategy

  Drawing from my track record of building successful go-to-market strategies for four early-stage startups, I bring a unique digital-first approach. I can guide you in leveraging digital channels, optimizing resource use, and accelerating market penetration. My expertise translates into actionable insights, strategies tailor-made for your business, and ultimately, success in a digitally-driven marketplace.

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  Mixpanel

  8 years of experience

  Mixpanl is primarily regarded as a tool for product folks and not growth / marketing folks. But that is only if you don't know how to set it up for marketing use cases. I've successfully done that and find it a very necessary part of my toolkit.

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  Semrush

  10 years of experience

  Have deep experience of using Semrush and set it up in a way that is useful to quickly make SEO decisions from keyword selection, content briefs and measuring results.

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  Wordpress

  22 years of experience

  Built my first blog using Wordpress very early on and haven't looked back. Have built websites getting over 20 million monthly traffic using this amazing tool.