Ryan Prior

I'm Ryan, a B2B SaaS marketer. Currently, I'm leading marketing at Modash, where I've quadrupled quality sign ups in 1 year (so far)! My main expertise is SEO & content. Ask me about B2B SaaS acquisition channels, SEO/content, analyzing lead quality, collaborating with sales/product/success, or anything else that is required to be successful in a marketing role 🙂. At Modash my role is primarily to grow user acquisition -- which involves managing a small team of content marketers, writers, and an engineer. We focus heavily on SEO & link building, but also launched a podcast, YouTube channel, newsletter, and other channels. Previously, as an SEO Growth Strategist at Skale, I acted as an outsourced Head of SEO for brands like Perkbox, Attest, Piktochart & others -- responsible for growing non-brand organic KPIs. On the side, I'm working on various affiliate marketing projects. Here's the latest: https://www.customerfacing.io/.

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  Content marketing

  Content & SEO is my jam. It's the primary growth driver for Modash, and the area I have the most experience with. Ask me about: - How to find relevant topic ideas - How to prioritize topic ideas - How to make content that converts to trials/demos - How to measure the impact of content - Any other challenge; i'll do my best :)

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  Copywriting

  I've led marketing at 2 B2B SaaS products, and advised others. In that role, you can't escape the importance of writing & positioning 🙂. Recently, we rewrote the Modash homepage & *doubled* the number of new users that click on a trial sign up CTA. If you think you have a messaging/copy issue on your homepage, landing pages, or even emails -- I'll try to help. Spoiler: you probably need to talk to customers more.

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  Link building

  Between Modash, my affiliate blog, and past client sites -- I've built backlinks from HubSpot, Ahrefs, Semrush, Monday.com, ClickUp, Toggl, ActiveCampaign, and many more. Not just any backlinks from dead guest post pages -- but links from pages that *actually* rank & get traffic from relevant keywords. Happy to talk link building!

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  SEO

  As an SEO strategist at Skale, I was responsible for non-brand organic KPIs for brands like Perkbox, Attest, Piktochart & others. At Modash, I currently lead all SEO & content efforts. In the last year, I've quadrupled organic sign ups with blog content, free mini tools, & programmatic SEO 🙂.

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  Ahrefs

  10 years of experience

  It has it's limitations, but Ahrefs is still the best SEO tool out there. My name is on their homepage testimonials, and I've authored on their blog. Ask me about using Ahrefs for content planning, competitor analysis & more -- I've used it for several years.

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  Amplitude

  8 years of experience

  While I'm no data/analytics wizard, I use Amplitude on a daily basis for analyzing sign ups, checking lead quality, product usage, and more. Feel free to ask me about day-to-day usage of Amplitude from a marketing leader's perspective.

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  Google Data Studio

  7 years of experience

  I use Data (Looker) Studio on a daily basis for analyzing traffic & sign ups. For example, to separate brand vs non-brand data, or to segment by website subfolder (e.g. blog vs. features). Happy to help with this if I can!

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  SEO

  In my SaaS marketing career I've invested the most time & effort (& had the best results) with SEO/content. Happy to share everything I've learned so far.

• https://marketingarsenal.io/keyword-difficulty-software
• https://marketingarsenal.io/seo-report-for-clients/
• https://marketingarsenal.io/diagnose-seo-kpi-drop/
• https://marketingarsenal.io/saas-seo-quick-wins/