Ryan Johnson

With my focus in conversion rate optimization, I bridge the gap across siloed departments to create high efficiency product fit and consumer acceptance with creative and data driven marketing strategies.

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  Building a team

  Building lean teams that are capable of high volume, high quality outputs to help the company scales in the primary areas to maintain sustainable growth.

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  Conversion rate optimisation

  Full funnel analysis and optimization from first touch/impression to purchase/sign up point. Tracking and analyzing data to bring actionable insights by asking the right questions about the data to continue the discovery

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  Growth marketing

  Create creative and data driven methods of increasing growth across acquisition, revenue, demand generation, or purchases based on financial goals like all out growth or sustainability.

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  PPC strategies

  Using PPC to help achieve primary goals. PPC can be used as a primary lead or support channel depending on goals of the campaign and internal objectives. I have lead strategies from 5k/mo up to 2 million a month in our ad channels.

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  Google Ads

  13 years of experience

  Have been managing and leading strategy on Google ads for the last 10 years with budgets between 5k up to 2million monthly ad spend constantly pushing and experimenting to maximize performance.

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  Amplitude

  8 years of experience

  Used to create hypothesis and validate with data by creating dashboards and data analysis. Used primarily for product analytics and behavioral insight and discovery as well as funnels.

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  Facebook

  13 years of experience

  Have been using facebook/meta for the last 9 years to fuel demand gen for various industries with monthly budgets ranging from 5k up to 500k in ad spend.

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  Google Tag Manager

  12 years of experience

  Use to implement and track simple to complex events for various data tracking software and used to implement various software or javascript on key pages.

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  Hotjar

  9 years of experience

  Using heat map tech to help uncover user behaviors'. Would also use the survey feature to collect data and user feedback that would be used to help guide other efforts.

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  Supermetrics

  10 years of experience

  Used to consolidate data into google sheets where I would build custom excel sheets with dynamic formulas and macros to quickly create consolidated dashboards.

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  Tableau

  8 years of experience

  Build, import, and analyze large data sets with complex formula using basic to data science analysis in trends, opportunities and general research on funnel efficiency.

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  Unbounce

  10 years of experience

  Have been using landing page builders to design and implement rapid multivariate sprints to uncover brand messaging and performance with and without stat sig depending on data availability.

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  InsurTech

  Lead growth for a disruptive insurtech/insurance company from MVP to 50,000+ plus users. I planned strategy, GTM, branding, data, and team structures.

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  Home Health Care

  Lead growth for a on demand urgent care healthtech company. I planned strategy, GTM, branding, data, and team structures working directly with the VP and CMO.

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  SaaS

  Co-found a B2C real estate investing software called Truvest.io where you can analyze property investment potential in both short term and long term profit.

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  Home Services

  Helped lead growth for mom and pop to national home service companies including services like plumbing, drain, hvac, and solar. I worked with the VP of optimization to optimize branch efficiency and growth.

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  SEM

  Lead and managed paid media for various companies from $5k/mo up to $2 million/mo in ad spend. Managed data flows, automation, reporting, and blended conversion rate optimization.