
Ryan Carruthers
Content Marketer @ Instrumentl, SaaS for nonprofits fundraising through grants
Bio
I'm a SaaS growth marketer with a focus on content marketing. In the past, I've taken content marketing strategies from 0-1 and scaled them. These days, what keeps me engaged is pushing the envelope to do content marketing that grows brands, not just keywords on page 1. I've also built websites, run ads, and written tons of copy. I'm excited to talk shop with other growing marketers, providing what clarity I can based on my experiences.
Expertise
Content marketing
Whether it's 0-1 at a new startup or scaling what's working, I can help share what works from my experience working in SaaS startup land. Just know, I'll be asking you about your experience too.
Toolkit
Ahrefs
6 years of experienceWe all use Ahrefs or SEMRush. I can help swap tips and tricks on how I've used these tools to identify quick wins as well as uncover what my competitors are doing that I should reverse engineer.
Google Analytics
6 years of experienceI can help you navigate the confusing interface of GA4 and help you set up reports that will help you report on your content marketing work. Whether for leaders or for yourself.