Rutger Stronks

Over 15 years of international marketing experience. Started at Google and Twitter and in the past 10 years I led marketing for various start and scale-ups to their next level of growth. Exceptional track record in driving measurable results - shifting focus from output to outcomes. I have the ability to quickly identify needs and requirements for a successful marketing machine, and to convert mediocre results to predictable and impressive achievements. Some areas of expertise: SaaS growth marketing, lead generation, GTM strategy, customer journeys, marketing data metrics and optimization, product marketing, content Strategy, marketing tech stack, performance marketing / SEA, social media marketing, ABM, sales strategy and many other marketing strategy related challenges.

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  Branding

  Brand perception is very important to acquire new customers. But where do you start? How do I build my brand reputation? Let's discuss the unique elements of your business and how to embed these into your brand.

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  Building a team

  Building a dedicated, highly motivated team is hard, but essential to scale a business. How to hire the right people? And how to manage your team successfully? Over time, I've managed smaller to medium sized teams (3-20 FTE) and learnt how empowerment, team culture, transparancy and trust are critical for team success.

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  Content marketing

  How do you make sure that your content is actually contributing to your marketing results? The quality of your content as well as the distribution channels are key to drive significant impact. I'm eager to discuss how content quality would look like for you and how you can distribute it effectively to generate more leads.

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  Customer success

  Customer success is often overlooked by marketing - but marketing is crucial to generate loyal customers and lower churn. Customer success and marketing have a very crucial, shared objective: happy, loyal customers. How do you get yours?

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  Demand generation

  How do you market your product or service in a way that customers actually come to you rather than convincing your product is the best there is? With many years of experience, I can help you unlock tactics and best practices to drive demand for your product/service.

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  Email marketing

  Relevancy is important to all marketing related activities, but email marketing can't survive without it. How do you make sure people receive your message are willing to act after opening? From past experience, I can share best practices and do's & don't to boost your CTR and conversions from email campaigns.

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  Go to market strategy

  An effective GTM strategy requires a full understanding of the market, your product / service offering and the marketing channels / tools available to reach the right audience, at the right place, at the right time. Let's discover your tactics to acquire happy customers quickly and successfully.

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  Growth marketing

  Every step of the customer journey is an opportunity to win trust from your prospects and customers. Make sure you understand what's needed to move them from on stage to the other, and facilitate what's needed. Once you know which channels drive sustainable growth, focus on those channels to scale your business.

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  Product marketing

  I consider product marketing to be the foundation of your marketing strategy. A clear value proposition will significantly help you to articulate your USPs in a simple, consistent way. All marketing related activities following the value proposition will benefit from it. Do you have a clear value proposition yet?

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  Remote work

  Remote work offers great autonomy, flexibility and freedom. But how do you deal with the counter effects like distraction, loneliness or losing focus? I've been working from home myself for the past 5 years and have learnt some great habits to keep myself productive, happy and being valued.

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  Confluence

  8 years of experience

  Mainly used confluence to collaborate with the product team - many of the (technical) projects were managed in Confluence and we used it as a reference to track progress on the product side.

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  Marketo

  8 years of experience

  I've used Marketo at multiple companies. Depending on the size I used it as the full CRM tool, while at somewhat larger sized companies we tend to use it for the more marketing related aspects, e.g. lead gen, email, etc (and Salesforce as our CRM)

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  Miro

  7 years of experience

  I'm using Miro for many collaborative projects. Especially in a remote setup, Mira can help to communicate effectively to quickly share ideas, organise brainstorms or presenting plans.

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  Monday

  6 years of experience

  Monday is a perfect tool to manage and track all aspects of marketing project planning. I've been using it for multiple teams to track weekly progress on all marketing activities.

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  Hubspot

  8 years of experience

  I've used Hubspot at multiple companies. Depending on the size I used it as the full CRM tool, while at somewhat larger sized companies we tend to use it for the more marketing related aspects (and Salesforce as our CRM)

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  Notion

  7 years of experience

  I've used Notion as the go-to space for all kinds of information. I also use it to log processes, maintain (marketing) calendars and anything else that's relevant to the team.

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  Salesforce

  12 years of experience

  Salesforce has been used at multiple companies I worked for - mainly the somewhat larger sized companies did invest in Salesforce as their CRM. I have experience in data reporting and tracking with salesforce.