Zoho
My responsibilities include: Leading the marketing team Driving positioning, segmentation & messaging Owning product pricing, go-to-market, and launch Optimizing and improving clientsโ online presence Building the marketing & sales automation infrastructure Creating prospect onboarding and nurture programs Creating customer retention and loyalty campaigns Branding, PR, and trademarks Content marketing & thought leadership Paid search and organic search marketing Hiring and onboarding new team members
