Ruben Lozano

I am a passionate Growth Marketing Manager with over 10 years of experience scaling B2B and SaaS startups across the US, UK, and Australia. Currently driving growth at Lyssna, I specialise in bridging the gap between marketing, data, and engineering to build scalable revenue engines. My approach to growth is deeply technical and data-centric. I don't just run campaigns; I architect Go-To-Market systems. As a GTM Engineer, I leverage Code Marketing, AI, and advanced automation to solve complex acquisition problems. Sustainable growth comes from rigorous experimentation, precise tag management, and a relentless focus on data integrity. Beyond my core role, I am committed to the startup ecosystem as a mentor. I help founders navigate the complexities of finding product-market fit, setting up their first data dashboards, and implementing full-funnel strategies—from Outbound and SEO to Conversion Rate Optimisation (CRO). My Core Competencies: Growth Strategy: GTM Engineering, Experimentation, Code Marketing, AI Marketing. Performance & Acquisition: Paid Advertising (PPC), Outbound Marketing, SEO, GEO. Data & Analytics: Web & Product Analytics, Dashboards, Tag Management, Data-Driven Decision Making. Market Intelligence: Market Research, Customer Insights, Competitor Analysis. I thrive in fast-paced international environments where I can turn raw data into actionable insights and measurable growth.

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  Go to market strategy

  I possess strong practical expertise (3/5) in building GTM foundations for B2B SaaS startups. I specialise in the "0 to 1" phase: defining Ideal Customer Profiles (ICPs), validating value propositions, and selecting high-impact channels. My approach is execution-first—I rely on rapid experimentation to test strategic assumptions rather than pure theory. I build the roadmap that aligns product and marketing, ensuring startups achieve initial traction and sustainable growth.

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  Miro

  7 years of experience

  Miro is my command centre for visualising B2B growth engines. As a proficient user (4/5), I go beyond simple brainstorming to architect end-to-end GTM strategies and complex user flows. I use it to map attribution logic, design experiment pipelines, and wireframe CRO hypotheses before development. It acts as the bridge where I align data, product, and marketing teams, translating raw strategy into clear, visual execution plans for international scaling.