Roya Pakzad

Whether you're just launching your business or your business has hit a plateau and you're experiencing burnout, I'm hear to guide you on your path to growth and success. I'm a proven founder with 10+ years of expertise in company building and business growth strategy. In 2020 I launched a digital health startup pioneering hormone health for women. I architected the company's success from concept, product development, bootstrapping, raising venture capital, to getting my startup acquired by Superpower.com in January 2025. Today, I leverage my expertise to mentor founders on how to successfully launch and grow their startups in the DTC, B2C, B2B SaaS, and consumer health industries. I help founders in the early stages of their startup in the following areas: - Ideation - Product development & market research - GTM strategy - Bootstrapping - Content marketing - Organic growth to 7 figures in ARR - Fundraising - Pitching & pitch deck optimization Additionally I coach founders on how to build a strong mental foundation as well as personal resilience in order to avoid burnout and maximize their full potential in their entrepreneurial journey.

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  Advice on funding

  I raised capital from VCs and prominent angel investors and I have so much insights and Do's & Don't's that I share with founders to make sure they raise capital only when its necessary. Once I identify a founder is ready to raise outside capital, I help them refine and perfect their pitch as well as pitch deck and guide them on best practices in order to maximize their changes of raising capital.

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  Bootstrapping

  As a solo founder who has experience with bootstrapping, I help founders create a roadmap to bootstrapping and building a solid foundation before raising capital.

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  Branding

  I help startups on brand positioning, brand copywriting, brand aesthetics to make sure the brand is aligned with their values and relates to their target audience.

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  Content marketing

  I help founder and their marketing team on brand positioning, content creation and distribution as well as optimizing the overall content strategy in order to maximize conversions and ROI.

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  Go to market strategy

  When it comes to GTM strategy I advise and help founders with the following: - Market research & analysis - Target audience definition - Value proposition - Product positioning - Pricing strategy - Marketing strategy - Sales strategy - Distribution strategy - Customer journey mapping - Metrics & KPIs - Competitive analysis - Budget & resources - Timeline and milestones

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  Growth marketing

  I help founders with organic growth marketing strategies that entail: - Lead gen funnels - Distribution channels - Strategic partnerships - Email marketing - Influencer marketing - Affiliate marketing - Content/Social Media marketing - Brand positioning

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  Influencer Marketing

  I built our entire influencer marketing strategy and platform for my previous startup and I can do the same for you.

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  Leadership

  I coach founders on how to build solid mental and emotional foundations as well as building resiliency to not only overcome the ups and downs of the entrepreneurial journey, but to maximize their potential as leaders.

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  Product market fit

  I help founders with product market fit in the following areas: - Creating strong value proposition - Identifying the right target market - Creating customer feedback loops to ensure customer satisfaction - Implementing strategies to increase customer acquisition and retention

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  Airtable

  6 years of experience

  I've used Airtable to automate all workflows and enhance collaboration for various projects at my previous startup.

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  Miro

  5 years of experience

  I used Miro to create our customer journey and revenue flywheel for my previous startup.

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  Typeform

  6 years of experience

  I've used Typeform many times to create sign up forms and customer surveys.

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  Notion

  6 years of experience

  I've been using Notion to create company wiki's and save all company documents and links in one centralized location.

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  Consumer Goods

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  E-Commerce

  My digital health startup was built on Shopify.

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  Wellness

  My previous startup was a digital health startup focused on women's hormone health.

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  SaaS

  I'm advising several startups founders that are building in the B2B SaaS space.