
Ross Hickey
Ex-McKinsey SaaS Advisor
Bio
Expertise in identifying value creation opportunities, defining corporate and growth Strategies, driving channels sales, customer segmentation, building out your ecosystem and presence in other's ecosystem, competitive Intelligence, product strategy, and financial analysis. Excel at achieving ambitious goals, assessing market potential, building, leading high performing teams, streamlining processes, and resource allocation. Skilled in aligning core business, revenue, and growth goals to enhance ROI.
Expertise
Building a team
Have led hiring and advised growth-stage companies on key hiring strategy. Experience building teams, defining responsibilities, and standing up performance management.
Go to market strategy
Deep experience in GTM strategy in SaaS, with a focus on channel development, customer segmentation, cross-sell / upsell opportunity identification, and product positioning.
Toolkit
Zapier
5 years of experienceBuilt out integrated lead development stack using Zapier, Zoho, and Woodpecker.io. Created rule based workflows to automate outreach for an entity focused on Business Development with SMB CEOs
Zoho
6 years of experienceBuilt CRM for a Business Development focused business with the objective of acquiring a SMB in the services sector. Responsible for CRM development, integrations to 3rd party marketing software, and automation scripting.