Rosie Hoggmascall

Welcome to my profile 🎊 I'm amazed how mentoring has helped me advance my career and would love to help you work through startup growth or personal development challenges. I started out in strategy and communications before moving into startups in 2019. I led the product-growth relationship at what3words, analysing AB tests using SQL & DataStudio and teaching teams about experimentation. I then moved into a pre-seed sex therapy app called Ferly, where I started the growth process, monetised the product and ran growth marketing channels. That led me to my latest role at series A startup Peanut. As Product Growth lead, I worked across monetisation, activation and retention. I'm now a growth consultant helping early stage startups grow their mobile app and web presence 🌱 You can find me writing on Medium for UX Collective & Bootcamp: https://medium.com/@rosiehoggmascall Past talks and podcasts: - Monetising subscriptions - App Promotion Summit - Appy Hour Podcast - App Growth Summit

• 

  Design / UX

  How to create compelling research artefacts like competitor research, user empathy maps, wireframes and UX flows. How to design experiments, brainstorm effectively and work with stakeholders.

• 

  Idea validation

  What are ways to test if you don't have the sample size? How do you test MVPs with users both qualitatively and quantitatively? What counts as 'validation'?

• 

  Product market fit

  Different methods to explore product market fit- qualitatively and quantitively. Survey analysis and how to dig into your results. What are the next steps and how to communicate with stakeholders?

• 

  Remote work

  How to boost your productivity at home? How do you stay focused without distractions? Nailing deep work and co work so you can deliver your work efficiently and effectively. How do you build influencer and manage stakeholders remotely?

• 

  User research

  How do you conduct interviews that get to the core pain and gains of users? How do you automate your user research flow? How do you analyse results efficiently and effectively? What are other ways to conduct qualitative research other than interviews?

• 

  Ahrefs

  7 years of experience

  Competitor research of organic and paid search strategy of competitors. Keyword research to validate whether SEO is a potential growth channel for specific products

• 

  Facebook

  7 years of experience

  Ran Meta ads across Facebook and Instagram for B2C app. Including designing the creative, setting up the channels and testing & scaling based on performance.

• 

  Google Analytics

  7 years of experience

  Analysing web performance (e.g. traffic, conversion rate, email capture), researching organic traffic sources, AB test analysis and tracking website health metrics

• 

  Google Data Studio

  8 years of experience

  We used DataStudio at what3words to create company-wide OKR dashboards, analyse user behaviour and report on AB test results. Regularly created new business intelligence dashboards for a range of stakeholders, often involving user research

• 

  Google Tag Manager

  6 years of experience

  Audited all tags in Google Tag Manager (GTM) to cut any unnecessary code from the website. Aim to improve website speed to help increase SEO performance

• 

  Hotjar

  8 years of experience

  Used Hotjar to analyse landing page performance and user behaviour. In addition to usability studies, Hotjar can collect larger volumes of data quicker, and is great to supplement user research & AB test learnings

• 

  Mailchimp

  6 years of experience

  Creating compelling emails, subject lines and automated campaigns. Either for user research, monetisation flows (discounts, trial reminders) or general CRM strategies.

• 

  Mixpanel

  7 years of experience

  Used Mixpanel to conduct behavioural analyses of users and products. Including creating retention cohorts, tracking KPIs, analysing AB test results, conducting leading indicator analysis (also required sheets) and ad hoc analyses. Used Mixpanel daily

• 

  Segment

  7 years of experience

  Used Segment to streamline user data collection and storage, connecting to Facebook SDK, Mixpanel and other third parties. Tech lead led the integration, I supported on what tools we needed, and analysed data discrepancies across each

• 

  Zapier

  7 years of experience

  Used Zapier as part of a hacky Martech stack to connect Mailchimp, Typeform and Google Sheets, aiming to send personalised CRM to survey respondents, for both user research and discounts

• 

  Mobile Apps

  Worked across three B2C startups in navigation, social networks and health. All app-first, with web presence. Full funnel experience from acquisition, activation, monetisation and retention.

• 

  Wellness

  Worked on a digital health solution based on Cognitive Behavioural Therapy. Included liaising with sex therapists and health practitioners and navigating challenges with advertising around sexual health and wellness.

• 

  Mobile Advertising

  Supporting on strategic communication campaigns for FTSE100 companies, including digital presence across organic search, PR and social media (LinkedIn, Instagram)

• https://medium.com/user-experience-design-1/how-airbnb-attracted-close-to-a-million-new-hosts-in-2022-4a7811b24b3d
• https://uxdesign.cc/3-lessons-from-bumbles-onboarding-f45f817f751f
• https://uxdesign.cc/how-tinder-nails-activation-with-push-notifications-bcfb5c87f72
• https://uxdesign.cc/how-duolingo-drives-subscription-conversion-89c7415e8fef
• https://bootcamp.uxdesign.cc/mapping-out-your-monetisation-funnel-51bd9ff8bf29