Roisin Bennett

A creative and strategic thinker with a highly focused, practical and results driven approach to business. An experienced technology entrepreneur and respected leader of creative teams, multimedia divisions and corporate communications departments, having created and orchestrated marketing strategies and campaigns internationally. Since 2008, as a self-employed marketing manager and consultant, I have worked with startup businesses in a diverse range of sectors including: elearning; SaaS based management systems and software services. I have brought their product solutions from successful launch to international sales, and on their behalf, secured investment funding and prestigious awards, such as the Eir Spider Awards. My knowledge and expertise extends across all key marketing functions in both the traditional and digital areas and I have a proven track record in business growth and sales management. Current business focus is: startups, new facility starts, technology & project transfers, training and business mentoring.

• 

  Content marketing

  I specialise in advising companies on crafting and executing bespoke content strategies tailored to their unique sector requirements, with a particular emphasis on brand building and enhancing trust and engagement. I have dedicated myself to integrating Artificial Intelligence (AI) into content strategies and marketing plans. Content marketing, combined with a forward-thinking approach to AI integration, equips businesses with the strategies and tools necessary to thrive in the digital age.

• 

  Email marketing

  In 2019, email marketing is just as essential as it has ever been. Email marketing is a quick way to engage with your leads and to nurture them into loyal customers. It's also extremely cost effective, with some studies showing an ROI of up to 4400%! With so many tools available, I help you find the best tools that meet your business unique needs and to strategically organise your email marketing.

• 

  Marketing automation

  I specialise in marketing automation and AI, and leveraging the right tools to optimise business growth. My skills in AI integration, prompt engineering, and utilising AI for data analysis and personalised marketing strategies empower companies to enhance efficiency and performance. I guide businesses in choosing the most suitable, cost-efficient automation solutions, ensuring they harness AI's full potential for operational excellence and competitive advantage.

• 

  Product market fit

  Based on my experience of working with StartUps and research of 1,000's of start up companies, I understand the fundamental importance of getting product market fit right from the beginning. I have developed a step by step strategy and framework which will help you determine your market fit and your unique selling proposition.

• 

  Sales

  A multiple startup founder and mentor to startups, I specialise in strategic marketing plans, fundraising, branding, marketing and sales strategy support. My business Marketing Mentors is dedicated to supporting start up companies develop and grow their business.

• 

  Facebook

  12 years of experience

  Facebook Ads are a key component of most start up companies marketing strategy as it allows laser targetting of your ideal audience. It can be a cost effective way of getting to your target market if used wisely.

• 

  LinkedIn

  21 years of experience

  I am very proficient in Linkedin and have worked for several years to help my B2B clients grow their profiles and brands on this platform. I've worked on paid LinkedIn campaigns and run sponsored inmail campaigns and sponsored content for several companies and I understand what works.

• 

  Mailchimp

  19 years of experience

  I have used Mailchimp for my own company startups and for clients starting up and also for large corporate organisations. I train in how to set up a MailChimp account to using it to build audience and brand awareness, company newsletters etc.

• 

  Zapier

  13 years of experience

  I have used Zapier a lot and it is one of my favourite tools because it has infinite possibilities. Put simply, Zapier connects the apps you use everyday to automate your work and be more productive. I will advise you where and how to use Zapier to ensure that you are automating processes where possible, from lead generation, to nurture to conversion.

• 

  Government

  As a seasoned Communications and Marketing Strategist in the government sector, I bring strategic vision, innovation, and execution skills. I've crafted and implemented the Education Procurement Service's Communication Strategy and led key digital initiatives including website development, video communication, social media presence, email campaigns, and a digital and AI strategy. My expertise spans the latest tech, SEO, content marketing, user engagement, and innovative digital solutions.

• https://www.acclino.com/the-power-of-lean/