Roger Huang

I've been a startup founder, head of marketing, data analyst, and writer. As a senior marketing leader, I helped companies raise $400m + in venture capital, and generate $46m+ in revenue growth by running affiliate/influencer programs, content strategy, paid acquisition, email marketing and analytics and attribution. I was the first marketing hire for two unicorn startups (Breather/Sonder) and a marketing leader at Springboard (employee #7). I've built marketing teams from the ground up: recently, I built a 10-person marketing team after inheriting only two direct reports.

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  Building a team

  I've built a marketing team from scratch, with email marketing, paid media, partnerships, marketing ops, and interactive content all reporting into me.

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  Content marketing

  I can help you understand how to build a sustainable content marketing engine by creating and distributing content that resonates with your target audience. I've scaled company blogs and been published in Forbes, TechCrunch, VentureBeat and more.

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  PPC strategies

  I've scaled millions of dollars in PPC spend and can tell you how to make money sustainably and efficiently all the way from the beginning of your startup journey, to massive scaleups.

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  Public relations

  I understand PR that actually makes a difference deeply, having contributed hundreds of articles across authoritative domains across the globe, from TechCrunch, Forbes, VentureBeat, Entrepreneur, Fast Company, The Next Web, and more.

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  Google Ads

  13 years of experience

  I've run millions of dollars of spend in SEM and Adwords, and can speak through how to structure campaigns for performance, efficiency and organization at scale.

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  Facebook

  14 years of experience

  I've been running millions in Facebook ads and have helped scale everything from mobile acquisition to lead generation/retargeting. I can help you make profitable Facebook funnels.

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  Marketing

  I helped run several direct-to-consumer brands with millions of dollars of ad spend and tens of millions of dollars when it comes to revenue generation.

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  EdTech

  Worked with a leading online bootcamp in edtech with a B2B-like model of lead generation, lead qualification and lead nurture. Email marketing team reported to me, as well as some content team members and the paid managers, so I had a full funnel.

• https://www.forbes.com/sites/rogerhuang/?sh=3ccd59647aac