Rodrigo Aronas

I’m Rodrigo, a Program Manager and Growth Operations leader with 10+ years of experience building and scaling operational systems across AI, SaaS, and marketplace environments. I specialize in owning processes end-to-end — from design through execution — translating ambiguous goals into structured workflows, reliable systems, and measurable outcomes. My focus is onboarding, activation, and lifecycle operations for large, distributed expert populations where data accuracy, speed, and quality are critical. Currently, I lead Growth Operations at Handshake AI, where I own the systems that take external experts from application to productive. This includes onboarding workflows, access provisioning, tracking systems, and program reporting across 20+ AI Frontier Labs initiatives supporting frontier model development. I operate as a central point of contact across Product, Engineering, Marketing, and external partners — resolving issues directly, unblocking execution, and ensuring programs run smoothly in a high-volume, fast-moving environment. I’m comfortable with strong prioritization and escalation judgment when work exceeds capacity. I’m also a Leadership Coach, and I work with clients to unlock their potential. I love seeing people thrive with the right support and guidance. People have the answers, it's about walking the path with them and helping them see it. This coaching background helps me be a better manager, fostering a positive and productive environment for my team. I’m passionate about working with mission-driven companies that make a positive impact and uplift others. For me, work is more than just a job—it’s about doing what I love and making a difference.

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  Building a team

  I have built teams from ground-up from 0 to 10+ team members in growth marketing and operations. I understand what might be needed at the beginning that might not be very useful later, and viceversa.

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  Career guidance

  I am an ICF certified coach, and Founder of Stoa Coaching, a coaching practice offering career and life coaching. Reach out to talk and discuss about what's next in your career!

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  Go to market strategy

  I have been part of teams that launched online courses and bootcamps in B2B and B2C, having let all the operations and talent acquisition. Deep experience in edtech and growth.

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  Growth marketing

  I've worked 7+ years in very early-stage startups and helped build teams, campaigns, and strategies to hack the way out, learn quickly, iterate fast and use learnings for longer-term strategies

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  Leadership

  I have been leading teams for the last 10+ years. I know what it takes to have a well performing team and what it takes to get there. Furthermore, being a coach, I can help you work on yourself to become the best leader you can be.

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  Mindset coaching

  I've been a manager for 7+ years and I am also a Personal Development Coach. I am happy to chat about mindset, coaching, and how to get better at what you are doing.

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  Operations

  I have been the Director of Operations at Springboard, and led talent acquisition and post-enrollment operations. Deep experience in scaling processes and systems, making them more efficient and lean.

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  Sales

  With experience in SEM (push social ads), OOH, internet ads, and so on, I can help you devise push/outbound strategies for your startup. Working on an omnichannel strategy is a key aspect of it.

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  Venting frustration

  I am a Personal Development Coach and I've helped people deal with frustration in a constructive and self-compassionate way. I can work with you with dealing with your emotions and how to act positively and grow from it, without shaming or blaming.

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  Miro

  5 years of experience

  Miro is an awesome platform to work on projects, brainstorming, and present ideas to the team. Also, it is a great way to work with teams, simultaneously in a project. Reach out, and I can help you learn how to use it more efficiently!

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  Typeform

  6 years of experience

  I've created countless forms in Typeform, allowing teams to work quickly and scale projects in a fast way. I've also connected them with spreadsheets via Zapier.

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  Asana

  10 years of experience

  Asana is a great tool for project management and even personal management! I have all my personal tasks on Asana and also use it for my team (and the entire org)

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  Google Analytics

  13 years of experience

  Been working with Google Analytics for several years now. Can help you review not only the basics, but also cohorts, channel groupings, attribution and more.

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  Hubspot

  9 years of experience

  I've been working in Hubspot for the last 3 years, setting flows, automation campaigns, nurturing, and more. Piping live audiences from HS to ad platforms is something that works especially well for me

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  JIRA

  7 years of experience

  I've been using JIRA to manage projects with the team and tech teams for a while. Great way to keep record of everything that needs to be done - Let me know if you need support on how to scale this

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  LinkedIn

  12 years of experience

  LinkedIn Ads is a great platform if you know how to use it and for what. In the last 5 years, I've learned what works and what doesn't, and having managed $1M/yr on LinkedIn can help you come up with the right strategy for your company.

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  E-Commerce

  Led Growth teams in the design, implementation, and optimization of marketing campaigns across channels and mediums. Manages budgets of more than $5M/year

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  E-Commerce Platforms

  Developed strategies, build tactical plans, and iterated on campaigns for clients in different industries and of different sizes. Led Growth teams to more than $4M/month revenue

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  Higher Education

  I worked 6+ years at Springboard, cross-business unit (B2B and B2C) leading both their demand and then supply side of the business, including recruiting, pipeline generation, onboarding, training and payroll.