Rodolphe Helderwerdt
VP of Marketing
Bio
With almost a decade in app marketing and five years at Tandem, I specialize in helping companies grow organically and invest wisely. I’m passionate about sharing knowledge, meeting new people, and enjoying the journey together. What I love to work on: ➡ Organic channels: from AEO to YouTube SEO to UGC and everything that fuels discoverability. ➡ Bridging the gap between marketers and developers: CRM tool integrations, MMP setups, and making the “technical” side less intimidating. ➡ Retention & CRM: designing strategies to keep users engaged, inside and outside the app. ➡ Shaping product for growth: exploring upselling opportunities, testing paywalls, and building smart experiments. My approach: ✅ Endlessly curious and always testing. ✅ Believe in teaching what I’ve learned so other marketers can move faster. ✅ Thrive on sharing ideas, connecting with people, and helping them turn challenges into growth opportunities. Looking forward to connect!
Expertise
Community building
Organizing meetups: bringing users together offline to create authentic connections and strengthen loyalty to the brand. User-generated content (UGC): encouraging users to share their own stories, tips, and experiences, turning them into active advocates. Partnerships with language enthusiasts: collaborating with creators, influencers, and organizations passionate about languages to expand reach and enrich the community.
Growth marketing
Organic growth & SEO: driving sustainable user acquisition through search and discoverability. Product-led growth: testing paywalls, optimizing upsell flows, and shaping product experiences to maximize revenue. Retention & CRM: building strategies that keep users engaged and loyal, inside and outside the app. Social & content discoverability: leveraging social media and YouTube SEO to expand reach and visibility.
Influencer Marketing
App Growth Awards – Influencer Campaign of the Year Successfully converted influencer-driven traffic into long-lasting, loyal customers. Demonstrated how influencer marketing can go beyond awareness to deliver measurable retention and growth impact.