Rob te Braake

The big corporate world. That is where I started my career. A world full of management meetings, delegated responsibilities and clear KPI’s. I quickly learned that the entrepreneurial route is a better fit for me. But after running several technology and consulting ventures across the globe, I realized that there is one thing that excites me more than building my own business: Helping other entrepreneurs get clarity and insight in their own business, their goals and their financials. That intersection between finance, strategy and coaching is what excites me every single day. Prior to Insight Matters, I spent 8 years in China, co-founding a technology & investment firm that acquired European sustainable technologies and introduced these on the Chinese market. Launched 4 companies and realized 1 exit.

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  Advice on funding

  I have advised all sorts of clients: Friends & family funded, VC funded and publicly funded, and almost anything in between - before, during and after the funding. In my prior businesses, we've raised several million in early stage private investments & realized one partial exit.

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  Bootstrapping

  Keeping tight control on cash flow, while investing in the right areas to grow. Setting the right (financial) KPI's that are actually meaningful and helpful Setting budget and scenario planning to prepare for adversity and super high growth Happy to discuss anything numbers: finance, accounting and strategy

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  Pricing strategy

  If you're looking for pricing strategy from the marketing/customer perspective: that's not me. If you're looking for pricing strategy from the financial side - you're in the right spot. Topics where I can help: Understanding profitability Pricing models to safeguard margins Profit vs Cash flow

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  Venting frustration

  Part of me in convinced I should have studied Psychology instead of Finance, not in the last part because various clients call me their psychologist or therapist. So, are you frustrated with your team, customers or lack of progress, happy to help you blow off steam and get you back in the right direction.

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  Bare Metrics

  6 years of experience

  For most of the tools selected - I'm focused on how to use these tools in setting & tracking (financial) KPI's, and how to use them to make better financial decisions - unfortunately not an expert in tech side of them.

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  ChartMogul

  7 years of experience

  For most of the tools selected - I'm focused on how to use these tools in setting & tracking (financial) KPI's, and how to use them to make better financial decisions - unfortunately not an expert in tech side of them.

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  Hubspot

  7 years of experience

  For most of the tools selected - I'm focused on how to use these tools in setting & tracking (financial) KPI's, and how to use them to make better financial decisions - unfortunately not an expert in tech side of them.

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  Klipfolio

  7 years of experience

  For most of the tools selected - I'm focused on how to use these tools in setting & tracking (financial) KPI's, and how to use them to make better financial decisions - unfortunately not an expert in tech side of them.

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  Tableau

  6 years of experience

  For most of the tools selected - I'm focused on how to use these tools in setting & tracking (financial) KPI's, and how to use them to make better financial decisions - unfortunately not an expert in tech side of them.

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  Digital Marketing

  I've helped dozens of Agencies with setting KPI's, understanding their numbers, identifying real profitability, optimizing their working capital & cash conversion cycle, and anything else on the intersection between finance, accounting & strategy.

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  Accounting

  I run business that takes care of accounting, fractional CFO or complete finance teams. My expertise is on the CFO side - Strategy, fundraising, investments, financial & operational KPI's, financial planning etc

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  E-Commerce

  I've helped dozens of e-Commerce companies with setting KPI's, understanding their numbers, identifying real profitability, optimizing their working capital & cash conversion cycle, and anything else on the intersection between finance, accounting & strategy.

• https://financeinsightmatters.com/financial-statements-101-for-online-agencies-and-consulting-companies/
• https://financeinsightmatters.com/saas-bootstrap-guide/
• https://financeinsightmatters.com/7-e-commerce-metrics/
• https://financeinsightmatters.com/saas-bootstrap-vs-funding/
• https://financeinsightmatters.com/e-commerce-gross-margin/
• https://financeinsightmatters.com/9-key-metrics-every-digital-service-agency-needs-to-know/