Rob Delijani

Hey, I am Rob and have +15 years of experience of working client & agency side and B2B SaaS in MarTech. During this time I've worked with some of the world's largest retail, travel and media companies to drive revenue and growth. My most recent role was leading Growth and Marketing at Wunderkind in EMEA region and I've recently moved to Sydney. I look forward to helping SaaS & startups build from the ground up. Whether that be advising through the hiring process, give product feedback, offer guidance around acquisition and CRO, providing a focus to vent frustration or spitball ideas.

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  Conversion rate optimisation

  I worked at a leading A/B, MVT and personalisation solution (Maxymiser) for ~5 years in both a client success and solutions consultant capacity. This provided me insight into test design, measurement and tactical/strategic campaigns. My current role has given me exposure to understand how to optimise a users journey in real time based on behavioural data.

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  Customer success

  Happy clients are the key to the success of any SaaS business. After working in and running a team of CSMs I can provide advice to keep your clients happy and work towards your customers starting to advocate your offering.

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  Product market fit

  I'm passionate about working with early stage companies to figure out the best go-to-market strategies. Launching a product is a complex matter so working out the positioning and pricing is a key aspect I would relish helping you with.

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  Technology and tools

  With a speciality in MarTech & Digital Marketing from working at various B2B SaaS companies, I keep my finger on the pulse to find the most appropriate app/site/tool to solve the challenge at hand.

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  Venting frustration

  Getting a company up and running is really difficult. The first B2B SaaS startup I worked at ended up getting acquired but it wasn't all roses. I was brought into my current role as one of the first European employees and breaking into a new market has introduced a whole different set of challenges. Venting is an important part of the process as we all need to share our difficulties and I will be here to understand your frustrations and provide guidance.

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  ActiveCampaign

  7 years of experience

  I've worked with ActiveCampaign to do everything from importing contact info, build and design email campaigns as well as setting up automations for a variety of customer lifecycle journeys.

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  Google Analytics

  13 years of experience

  I use Google Analytics regularly to identify site pain points, analyse performance marketing channel performance and build reports, typically funnel and product focussed.

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  Hootsuite

  13 years of experience

  When building brand/product awareness I use Hootsuite to schedule posts across multiple social accounts. It' enables you pre-schedule your posts and is an excellent additional touchpoint to increase visibility.

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  Optimizely

  16 years of experience

  I worked at a Optimzely competitor (Maxymiser) for ~5 years and have extensive knowledge in defining a hypothesis, creating experiments and defining success to drive higher conversion and continuously iterate.

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  Salesforce

  12 years of experience

  I’ve utilised Salesforce in both a Marketing and Sales capacity to empower sales teams to automate repetitive tasks to manage your sales cycles. Creating dashboards and actionable reports to uncover impactful metrics and make the right business decisions.

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  Unified Communications

  I work with clients to understand their requirements and develop solutions to meet those requirements. My primary role is to bridge the gap between technical expertise and customer needs, ensuring that the proposed solution aligns with the customer's objectives.