Rima Sharma

I am an online marketing professional with extensive experience managing annual paid media budgets of around $10M. Having led acquisition strategies across several fast-growing tech companies, I have the ability to scale acquisition channels while contributing to ROI and long-term customer value I’m happy to share my knowledge and help you audit your SEM strategy. If you’re new to performance marketing and planning to launch paid channels, I can support you in building a well-structured marketing mix tailored to your product or service. I’d also be glad to have a call about setting up analytics and tracking for your platform. While I can’t promise a ready-made solution, I can share how I’ve approached similar challenges in my experience. Currently, I lead SEM at Pipedrive and am enjoying exploring the SaaS side of marketing. In my free time, I create videos for my YouTube channel, where I continue to develop my videography and editing skills.

• 

  Growth marketing

  Identifying growth channels for your business is key when you are aiming to spend that marketing budget mindfully. Experimentation is a part of the process especially if you're new. You might be surprised to find which channel gets the best ROI for your particular product.

• 

  PPC strategies

  Having managed 7 figure budgets with PPC campaigns in the last 8 years, one of the important and heavily dependent channels (in a lot of companies) has been paid search. Happy to share my best practices or insights that I happen to swear by in this field.

• 

  Google Ads

  12 years of experience

  Google Ads is a core part of my daily workflow as a PPC manager from campaign setup to ongoing optimization and performance analysis. Over the years, I’ve gained deep experience navigating the platform’s constant evolution, especially with the growing integration of AI and automation features.

• 

  Bing

  4 years of experience

  I have solid experience running campaigns on Microsoft Ads, which can be a valuable complement to Google Ads, often more cost-effective audience. I've managed search campaigns, leveraged audience targeting, and used platform insights to optimize performance and ROI.

• 

  Facebook

  4 years of experience

  I have hands-on experience managing campaigns end-to-end in meta Ads Manager from audience targeting and creative testing to performance optimization.

• 

  Google Analytics

  17 years of experience

  I started working with Google Analytics back in 2010 during my first SEO role and have since explored various analytics tools. While the options have expanded, the key is interpreting data from a marketer’s perspective to drive meaningful results.

• 

  LinkedIn

  15 years of experience

  LinkedIn is a powerful tool for B2B companies. A good strategy can work wonders in the form of posts or ad campaigns. If you are looking for an opinion or interested to know content strategies that worked for me let's have a chat!

• 

  Web Hosting

  Selling internet domains & web-hosting products in DACH market, working alongside competitors who are Telecom giants has been very interesting. The global web hosting market size was valued at $57.46 billion (2020) when I was working at STRATO

• 

  SaaS

  I am working in a crowded CRM software market. It is an on-demand software. It is usually very challenging to sell subscription to SMBs especially when you are competing with big renowned global market players. The market size, measured by revenue, of the CRM System Providers industry was $46.0bn as of 2022