πŸš€ Richmond Wong, JD πŸ’°πŸ“ˆ

No bull$hit advice for new SaaS founders perfect your 1st profitable Go-to-MarketπŸ“ˆ Ex-Reuters: Launched in 10+ markets 🌏

Toronto, Canada (-05:00 UTC) Englishfrom Toronto, Canada
Usually responds in 6 hours
$200 / hour
Price per hour
60 min
Time Blocks Available
4.98
134 reviews / 150 sessions
Sat
14
Next availability

I had the pleasure of meeting Richmond and found him to be an exceptional mentor who provided valuable guidance in product marketing and SEO. His expertise in CTAs, inbound strategies, SEO optimisation, middle funnel tactics, and product marketing reorganisation helped us get a new outlook. What amazed me was Richmond's preparation for the call. He went over and beyond to research us and understand the product flows & the user journey. He shared insights on crafting compelling CTAs and implementing effective inbound strategies over social media that can improve my conversion rates and brand visibility. His understanding of middle funnel strategies can also be helpful in lead nurturing and customer acquisition. Moreover, the mentor has good expertise in product marketing to showcase a streamlined process & user journey. I highly recommend Richmond for anyone seeking growth in product marketing and CRO.

Suvansh Bansal

Richmond has been very helpful in patiently listening to the current challenges I face within my business. He asked clarifying questions that helped me to clear my sometimes foggy mind. We discussed prioritization, job positioning for my next hire, PPC ad copy, white labeling the services, and scaling the affiliate program. All in all, I got off the call with a clearer vision of what I should do next to scale the business in terms of revenue and product offerings.

Philip Bitnik

My call with Richmond was an absolute game-changer. It was meant to be a brief 30-minute chat, but Richmond generously extended our time, pouring his heart and wisdom into helping me craft a go-to-market strategy for my early-stage startup. His guidance on customer research, the nuances of the 5 stages of awareness, and leveraging AI for marketing and lead magnets felt like receiving a roadmap from a friend who genuinely cares about my success.

Daniel Pirciu

Bio

If you're a new SaaS founder launching for the first time locally or abroad, here's how I will help you using my launch experience in 12 international markets (Singapore, Korea, Hong Kong, Taiwan, Thailand, Malaysia and the rest of Southeast Asia) for Reuters and LexisNexis: πŸ’° Generate profitable and innovative product ideas by looking outside your current worldview πŸ“ˆ Find a receptive audience and niche by testing for their ability and willingness to pay πŸ”§ Analyze your market and competition to make sure you don't build something no one wants πŸ’Ή Create a pricing strategy that makes your prospects automatically want to buy πŸ’¬ Develop messaging and positioning that attracts the right prospects like iron fillings to a magnet πŸš€ Build and launch your product as efficiently and effectively with the fewest possible hiccups In my own consulting practice, I've helped 1st-time startup founders in fintech, health, wine, education, sports, marketing, homecare and hospitality go from ideation to launch. My clients include startup founders in the US, UK, Canada, Australia, India, Kenya, Portugal and France (among others). I'll also further refine your launch strategy with other growth insights gained from working with 100+ startup and enterprise consulting clients around the world. Outside the startup world, my other clients and mentees work at: 🌴 Amazon πŸ“• Facebook πŸš™ Ford ⚫️ Bridgestone Automotive 🍺 Anheuser-Busch InBev πŸ“Š Bain =================== Beyond helping with your launch, I'm happy to work on optimizing your medium to long-term growth by helping you: 🚦 Convert more traffic and leads by optimizing your marketing/sales with dozens of small (and often overlooked) tweaks πŸ₯Š Immediately elevate yourself above your bland "copy-and-paste" competitors by building strong, sustainable positioning in the minds of your company's most important people (your prospects and customers) πŸ€‘ Uncover hidden assets you can monetize right away and simultaneously creating ones that can be developed for the long-term πŸ” Optimize your existing assets with the "Highest and Best Use" principle. Why reinvent the wheel when it's not necessary? πŸ’₯ Unlock greater efficiency by destroying energy, time and resource-sapping bottlenecks so that you have more mental clarity and focus. Plus, you'll love the time you get freed back up =================== In addition to mentoring here on Growth Mentor, I also mentor MBA-level mentees at Section4 (an edtech startup founded by co-host of Vox Media's "Pivot" podcast and New York Times Bestselling Author Scott Galloway). I previously lectured on growth and product principles at Royal Dutch Shell's "LiveWIRE" global accelerator program and at the Toronto campus of San Francisco-headquartered Product School. I write daily, in-depth how-to's on increasing profitability of your B2B SaaS Go-to-Market for early-stage founders at πŸ‘‰ b2bsaaslaunch.com πŸ‘ˆ

Expertise

  • Conversion rate optimisation

    Little mistakes added up together means big losses for you. It could be confusing UX, bad marketing copy, long loading times or any number of other variables. We'll unblock your conversation bottlenecks where your customers and prospects aren't taking your desired action (i.e. they're not heeding your Call-to-Action).

  • Customer success

    How do you keep buyers happy over the medium and long-term? I oversaw Customer Success for Asia (10+ markets) at Reuters so I know a thing or two about keeping your existing customers happy (and therefore buying again from you). It's much easier to sell an existing buyer so upsells, cross-sells and renewals are critical low-cost ways to drive and sustain revenue.

  • Go to market strategy

    At Reuters, I launched enterprise-grade platforms in 10+ developed and developing markets (Singapore, Korea, Hong Kong, Taiwan, Malaysia, Thailand and the rest of Southeast Asia). Let's make sure you execute your Go-To-Market flawlessly so you're happy and your prospects and customers are excited to buy from you.

  • Growth marketing

    Make more money by increasing your traffic and converting MORE of that traffic. Companies often fail not because they don't have a great product, but because they don't know how to market the damn thing!

  • Mindset coaching

    Being a 1st-time founder is tough. Even though you're playing to win you may need outside counsel when the challenges mount. I've worked with 100+ mentees in my career (including at the startup accelerator by Shell (yes, the Dutch energy company), Product School and MBA-level students at edtech startup Section4) so I'll put you back into the right mindset when you need your killer instinct back.

  • Pricing strategy

    Your offer dictates your pricing. We'll talk about how to build your promotion and offer such that price is an afterthought and your prospects and customers will be more than happy to give you their money.

  • Product launches

    At Reuters, I launched enterprise-grade platforms in 10+ developed and developing markets (Singapore, Korea, Hong Kong, Taiwan, Malaysia, Thailand and the rest of Southeast Asia). Let's make sure you execute your launch flawlessly so your prospects and customers are excited to buy from you.

  • Product management

    Let's turn your nitty-gritty product management and product development processes into a lean, optimized system so that you can regain the focus and energy to focus on growing and innovating your business.

  • Product market fit

    Product Market Fit isn't something you achieve once and then get to keep forever. You need to keep innovating and changing with your market in ways that keep you continuously relevant to your buyers. As soon as you stop being relevant to your clients, you're out the door - no matter how great the buying relationship was in the past (sorry, but it's true). Let's talk about how to achieve (and keep) your Product Market Fit.

  • Product marketing

    Like I said above, most startups fail not because they don't have a great product, but because they don't have a clue about how to market whatever it is they sell. We'll build a strategy for making sure the marketplace knows - and cares - about your product such that prospects and customers are happy to open their wallets and give you their money.

  • Productized services

    I've helped clients transition from being strictly services-based (often under "hours for dollars" or fixed fee models) to productized, which allowed them more time, energy and headspace to work on growing their businesses while giving them the option of working less.

  • Venting frustration

    I get it - being a 1st-time founder can really suck. However, I have no intention of being your emotional blanket. Therefore, you can vent to me UNDER THE CONDITION that you promise to take action to resolve your frustration. Promise and pinky swear? Good. Let's go!

Toolkit

  • Asana logo

    Asana

    13 years of experience

    One of the best and fully-featured project management solutions out there. I've managed ultra-complex projects (with multiple overlapping swim lanes) with Asana and I highly recommend this.

  • Intercom logo

    Intercom

    8 years of experience

    On the expensive side, but worth it if you're looking to communicate directly with prospects (and customers) when they're poking around on your landing page or within your product. A great way to qualify and move your prospects through the sales and marketing funnels.

  • Mailchimp logo

    Mailchimp

    13 years of experience

    Email marketing isn't going away any time soon. One of the best and most comprehensive email marketing solutions out there. Other great options on the market, but Mailchimp is one I recommend for a large number of situations.

  • Unbounce logo

    Unbounce

    12 years of experience

    Great for throwing up quick and easy landing pages without needing an extensive knowledge of HTML or Javascript (though knowing a little bit helps). One out of many no-code page builders out there.

  • Zapier logo

    Zapier

    8 years of experience

    One of the best "plug and play" solutions for automating API calls across your entire flow of customer and prospect touch points. The number of integrations grows regularly and this has made go-to-market of customer facing features much faster.

Industries

  • B2C

    I've worked with B2C clients in edtech, sports, food & beverages (restaurants), apparel, wine, online dating, homecare and other industries. Happy to chat about your B2C challenges.

  • B2B

    I've worked with B2B clients in the fintech, healthcare, automotive (fleet management), legal services, legaltech, marketing tech (martech), recruitment and other industries. Happy to help you with your B2B challenges.

  • SaaS

    SaaS clients I've worked with include those serving these industries: banking, real estate, online dating, education, sports, automotive and fashion (among others).

  • Direct Sales

    I've worked with D2C clients selling physical products in healthcare, hospitality, fashion and sports equipment (among others). Happy to answer your D2C questions.

Experience

  • Richmond Wong Consulting

    Go-to-Market Consultant to Early-Stage B2B SaaS Founders
    β€’richmondwong.com

    Only for those who want a no B.S., no "woo woo, pie-in-the-sky" method to profitable Go-to-Market. I get your "vision thing" but you still need to make money, right? I work exclusively with founders and senior leadership of international start-ups on their highest ROI GTM initiatives with a predominate focus on profitability and getting to the money as quickly as possible. Visit www.richmondwong.com for more information

    E-CommerceDigital AgenciesSaaSB2BB2CReal EstateCannabisArtificial IntelligenceOtherAugmented RealityBlockchainCloud ComputingCyber SecurityEdTechFinTechHardwareHealthTechIoTLegalTechMachine LearningPropTechMarTechTravelTechVenture CapitalD2C

  • Section

    Coach & Inaugural Product Thought Partner
    β€’sectionschool.com/

    Coach MBA-level courses taught by handpicked Wharton, Cornell, NYU, and UC Berkeley professors. Guest lecturers include Malcolm Gladwell, Indra Nooyi (ex-CEO of Pepsi) and Gibson Biddle (ex-VP Product of Netflix) Section was founded by New York Times Bestselling Author Scott Galloway ("Prof G") and co-host of Vox Media's "Pivot" podcast alongside Kara Swisher. Handpicked by the company as the Inaugural Product Management Thought Partner. Thought Partners are a select group of 3 "inner sanctum" coaches hand-selected to work as trusted advisor with students on their toughest and most sensitive business challenges, including at the Fortune 500 level. Section is a VC-backed edtech start-up that has raised $37 million since 2019 from GSV Ventures, General Catalyst and others. Our members come from 50+ countries including managers from Google, Amazon, McKinsey and Facebook https://www.sectionschool.com/ Note: Section was formerly known as Section4

  • Amazon

    Author & Co-Author of 5 Books (including Amazon Bestseller)
    β€’amazon.com/stores/Richmond-Wong/author/B09W4HT5YB

    Author of: - Software Launch Principles for Founders and Execs - Advanced Growth and Product Strategies For Technical B2B SaaS Founders and Execs - The 1st-Time B2B SaaS Startup Founder's Compass - The Art of Business Thought Co-authored "Nine Leaders in Action: Proven Strategies for Effective Leadership and Results" with the 2016 Olympics bronze medalist in the modern pentathlon, ex-McKinsey consultants and a Morgan Stanley EVP. Topped the #1 Amazon Bestseller List during launch week in 3 high competition categories (Strategic Management, Management Skills and Conflict Resolution) ahead of these mainstays: - Good to Great (Jim Collins) - Measure What Matters (John Doerr) - Blue Ocean Strategy (W Chan Kim and Renee Mauborgne) COMING MAR 2025: "Beyond the Art of Business Thought: A Visual Collection of Distilled Lessons in Work Life, Growth and Product" Available at Amazon and Barnes & Noble For more info: https://www.amazon.com/stores/Richmond-Wong/author/B09W4HT5YB

  • HiredHippo

    Head of Product

    Took pre-seed B2B2C recruitment-tech startup from 0 to 1. Clients include Shopify, Black & Decker, Telus, Ritual and TouchBistro. https://hiredhippo.ai/

    SaaSB2BB2COther

  • Product Management Festival

    Speaker

    Secondary speaker at Europe's largest product management conference on the topic of "Launching Products Internationally". Other speakers include PMs from Google, Facebook, Shopify and Adobe. https://productmanagementfestival.com/

    SaaSB2BB2C

  • Product School

    Lecturer

    Taught 2 units of Product School's in-person 8 week program. Product School instructors are select PMs from tech firms including Google, Facebook, Netflix and Amazon. Founded in San Francisco and with 20 campuses across the Americas, Asia, Europe and Australia, Product School provides product management training to professionals globally. Lectured on: - Launching your product in international markets - UI/UX design psychology and principles - Ideation to Launch https://productschool.com/

    SaaSB2BB2C

  • LexisNexis

    Product Manager for Asia-Pacific Solutions

    LexisNexis is the legaltech arm of RELX Group (formerly known as Reed Elsevier) - the world's largest publisher of scientific, technical, and medical resources and SaaS analytics. β€’ Lead launch of new B2B SaaS platform into Asia and lead cross-functional teams (upper management, IT/tech, sales, marketing, operations, etc) in Shanghai, Singapore and Sydney on delivery β€’ Gave senior management deeper insight into regional buying patterns by working with Greater China Strategy Head to analyze 5+ years of uncleaned sales data β€’ Managed roadmaps, scoping, prioritizations, backlog and wireframes. Enhanced product portfolio using feedback from client visits, market trends research and competitive analysis β€’ Designed and lead training of the young sales and marketing teams (mostly in their early 20’s) to increase their effectiveness in the field β€’ Revamped online and print marketing collateral to drive multi-channel client acquisition and upsell https://www.lexisnexis.com/en-us/home.page

    SaaSB2BB2CLegalTech

  • Thomson Reuters

    Regional Manager - Products, Client Relationships and Training for Asia-Pacific
    β€’thomsonreuters.com

    Regional Product Management and Senior Sales Engineer role at the world's largest legaltech company (itself part of the Reuters family). I was responsible for 12 markets including Hong Kong, Korea, Taiwan, Thailand, Malaysia and rest of Southeast Asia. Final decision maker for all aspects (product, sales, marketing, tech, operations) around launch of the company's #1 revenue driver (Westlaw) into 10+ markets across Asia. Built from scratch and ran the company’s regional Sales Engineering team (responsible for 9 products) to drive renewal, upsells and cross-sell revenue.

    analyticsLegal TechLegalMachine LearningArtificial IntelligenceEnterprise SoftwareEnterpriseEnterprise ApplicationsB2B

  • Hogan Lovells

    Corporate Lawyer

    Provided Fortune 500 clients bilingual corporate legal advice at the world's 7th largest law firm (by revenue). Hogan Lovells has USD$2.0+ billion in annual revenue and 2,600+ lawyers across 50+ offices in 25 countries. The firm is dual-headquartered in Washington D.C. and London. https://www.hoganlovells.com/

    Other

  • Rogers Communications

    Journalist

    Simultaneously wrote for PROFIT Magazine and MoneySense, two of Canada's highest circulation business magazines (circulation 1,000,000+ each). Both titles were part of what was then Canada's largest magazine publisher (Rogers Media). Left journalism to attend law school (2008-2011) and secured job as a corporate lawyer at Hogan Lovells, the world's 7th largest law firm. https://www.rogerssportsandmedia.com/

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