Richard Anning

Building a business can be challenging but you don't have to go it alone. I work with ecommerce founders as a trusted advisor and investor to help you overcome obstacles and stay motivated. Most of the types of companies I help have found a market for their product and are looking to scale without burning money. - This involves a clear strategy, goals and data/ insights - Prioritising actions/ tactics based on resources and expected returns Typical areas of focus - AD performance across Meta, TikTok, Google - Site performance and CRO - CRM - Campaigns, Automations, loyalty - Data and insights - KPIs, reports and insight generation From product sourcing and marketing to logistics and customer service, I can help you navigate every aspect of building your online store. I've built and scaled x2 ecommerce businesses and now enjoy helping others to do the same. If you want to chat through some questions, ideas or general feedback for your ecom brand please get in touch!

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  Bootstrapping

  Richard is a successful ecommerce entrepreneur with 10 years of experience in the industry. Despite the challenges of bootstrapping I've been able to repeatedly establish profitable brands and build loyal customer bases in the ecommerce space. He has also developed a keen eye for identifying opportunities in the market, and has a knack for developing creative and effective marketing strategies to reach and convert audiences on a budget.

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  Building a team

  To build a great team you need a clear and measurable goal for what you want to accomplish. It also helps to have someone who has gone through the process and provide clear & unbiased feedback. Just hiring the right people is not the same as building a great team you need to set the right KPI's, develop a culture and understand how to reward and grow your team.

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  Conversion rate optimisation

  CRO is a key lever in making a business profitable.Optimising elements like user experience, persuasive copy, intuitive design, and seamless navigation, can make a big impact.

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  Email marketing

  I have built CRM programmes for several brands. It is a major lever in profitable growth with high converting automations, timely campaigns and loyalty/ referral programmes.

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  Growth marketing

  In order to break through the noise, it is important to have a marketing strategy that is creative, iterative, and compelling. I have helped scale many companies through optimised, iterative marketing & performance programmes. It is important to get the right mix of insights & creativity to out grow the competition.

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  Idea validation

  Helping to understand if an idea is going to be viable and what would be involved in turning it into a profitable business. Looking at the operational & strategic requirements to turn the dream into reality.

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  Leadership

  With a foundation in occupational psychology, I empower leaders to set and achieve impactful goals that drive sustainable growth. My experience spans goal-setting, performance optimisation, and scaling strategies, helping businesses transform vision into measurable success.

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  Klaviyo

  8 years of experience

  Creating and optimising email marketing campaigns, leveraging advanced segmentation and personalisation as well as using data to inform strategy. This hands-on experience has equipped me with the skills to increase open rates, click-through rates, and ultimately, conversion rates and profit.

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  Google Ads

  12 years of experience

  Google Ads is Google’s online advertising program, the program allows you to create online ads to reach audiences that are interested in the products and services you offer. The Google Ads platform runs on pay-per-click (PPC) advertising, i.e. you have to pay every time a visitor clicks your ad.

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  Ahrefs

  9 years of experience

  Ahrefs is an All-in-one SEO toolset, with free Learning materials and a passionate Community & support. I have used to help drive multiple companies to the top of search rankings to support other marketing methods and build a brand.

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  Facebook

  15 years of experience

  From acquiring new customers to building better brand awareness, Facebook ads help many small businesses. It is often the cornerstone of a start up's ecommerce marketing strategy. Facebook can be a fickle friend and is more challenging after the iOS updates so it is important to truly understand what is working and what isn't.

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  Google Analytics

  15 years of experience

  I have had a lot of experience working with Google Analytics. I understand how to create a viable Measurement Framework that gets data into GA reliably and then Performance & Optimisation programmes to start using the data to get insights and create value for the company.

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  Google Data Studio

  12 years of experience

  I have built numerous automated Dashboards for companies from $100k to $4m a month in sales. I have templates & processes from creating a central hun of information to drive performance.

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  Supermetrics

  13 years of experience

  Supermetrics picks up all the marketing data you need and brings it to your go-to reporting, analytics, or storage platform — whether that’s a BI tool, a spreadsheet, a data visualisation tool, a data lake, or a data warehouse

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  E-Commerce

  Over a decade of experience growing e-commerce brands. I possess a deep understanding of the ever-changing market. Utilising my expertise in consumer behaviour, market trends, and digital marketing, I develop and implement effective e-commerce strategies to enhance customer engagement, drive conversions, and boost brand visibility.

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  CRM

  I have worked with CRM across multiple business. Focus on driving both revenue and loyalty with an often overlooked channel. I cover design, automations and segmentation strategies.

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  Digital Marketing

  Crafting compelling designs and campaigns, leveraging diverse platforms, and implementing strategies that resonate with target audiences and drive sales.

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  Social Media Marketing

  Crafting compelling designs and campaigns, leveraging diverse platforms, and implementing strategies that resonate with target audiences and drive sales.