Part of the global leadership board for EMEA expansion, partnering with the CEO. → 💸 Impact: Advises on product strategy and market expansion, scaling a healthcare SaaS across 11 EMEA markets and 600+ clinic buyer accounts by 2026. → Leads the biz transformation of procurement workflows, designing KPI frameworks and analytics models that guide decisions across €1.5M+ GMV portfolios. → Serves as a strategic partner to executive leadership, aligning product and commercial goals to double AOV and revenue growth through 2026. → Mentors 5+ product and tech leads, embedding agile, experimentation-first practices across distributed teams. → Aligns product vision, roadmap, and market growth with executive and investor objectives to support multi-country scaling. → Oversees ERP and systems alignment, integrating Microsoft Dynamics 365 and supplier APIs to automate clinic purchasing and inventory processes.
Rhaissa (Ray) V.
Lead Product Manager | ex MAANG (Netflix, Google), iFood | Data & GenAI enthusiast
I had an excellent session with Rhaissa. She helped me clarify how to structure my advisory board strategy and how to offer equity smartly based on each advisor’s contribution. Her insights on building a balanced board — combining local and international expertise — were incredibly valuable, as well as her advice on creating a mood board to visually communicate the concept and long-term vision. A very practical and insightful session for this pre-seed stage. Highly recommended.
Ray is an absolute breath of fresh air! She shows up with a smile that lights up the room and a warm, engaging personality to match. Her positive energy is contagious, and what really stood out to me was how genuinely she listens. Ray came incredibly prepared - honestly, we had so much to cover that we didn't even get through everything she had ready for me. The resources she brought were invaluable and her concrete suggestions opened my eyes to possibilities I hadn't even considered. She offered fresh perspectives on clustering strategies and gave me actionable ideas for demos and rollouts that were immediately useful. I'm so appreciative people like Ray are on Growth Mentor. If you're reading this, so yourself a favor and book a session with her immediately.
I had a fantastic mentoring session with Rhaissa, and it came at exactly the right stage of my business. I’m building a research-driven insight platform, and I’ve been struggling to turn strong IP and early traction into a commercially focused product. Rhaissa immediately understood the challenge and helped me bring structure to what felt like a very abstract and scattered problem. What was especially helpful was her guidance on ways of working, shifting from broad, exploratory tasks into a much more focused set of activities that will actually move the business forward. She helped me narrow down where to put my energy, what to stop doing, and what to prioritise next. She also had valuable knowledge of similar businesses and adjacent models, which provided me with concrete reference points and examples to learn from. That context made the path ahead feel far more tangible. Overall, the session was insightful, practical, and grounding. It clarified my next steps in packaging and go-to-market, and I left with a clearer sense of direction and momentum. I’d highly recommend speaking with her if you’re navigating the research-to-product transition.
Bio
Olá! I’m Ray (she/her) — a Lead Product Manager, Growth Strategist, and SaaS Advisor with 10+ years building and scaling digital products across LATAM, EMEA, and APAC. I combine big tech rigor with startup speed — having led product and growth initiatives at Google, Netflix, and iFood (Prosus Group). From reducing churn and revenue loss to designing scalable growth systems, I help teams transform complexity into clarity and measurable results. My sweet spot? Helping founders and PMs accelerate product-market fit, optimize go-to-market strategy, and run data-driven growth experiments that actually move metrics. I’ve worked across SaaS, marketplaces, and fintech, bridging product, UX, and analytics to unlock business impact. I also explore how GenAI and LLMs reshape product management — beta-testing tools like Toqan AI and Gemini to drive smarter discovery and roadmapping decisions. Mentorship with me is structured yet human: part strategy, part execution, always actionable. Let’s turn your next challenge into your next case study. *Available in English, Portuguese, and "Spanglish".
Expertise
Advice on funding
I’ve helped founders turn early traction into credible funding stories — from shaping the problem with data to defining what investors actually care about. At iFood, I learned how metrics drive valuation; at Google, how clear storytelling sells vision. Now at Quqo, I coach teams on new funding prep — building signal-driven decks that connect market, product, and growth.
Community building
Help founders and PMs build genuine, value-driven communities around their product or mission. I’ve grown engaged networks through ADPList, GrowthMentor, LinkedIn and free mentorship programs — focusing on shared growth over vanity metrics.
Conversion rate optimisation
Specialized in driving SaaS conversion and retention through data-led experimentation. At iFood (LATAM’s largest food tech), I led A/B tests and UX redesigns that cut churn and boosted revenue. My approach blends behavioral insights with lean testing — turning friction points into repeatable growth levers that scale.
Data science
Generated crucial product insights and shaped decisive strategies through direct collaboration with Data Science teams, leveraging advanced analytics and tools at iFood (largest food tech in LATAM)
Go to market strategy
Built and executed GTM strategies for global launches — from Netflix’s top-performing releases to acquisition partnerships with Google and Meta that scaled growth efficiently.
Idea validation
Guide founders through quick, no-code validation loops that surface truth fast — from surveys and landing tests to early signal reads. My approach blends growth frameworks from Google with the lean hustle of iFood, helping you test smarter, not longer.
Imposter syndrome
Having navigated Netflix’s intense “freedom and responsibility” culture, I know how easy it is to question your worth even when you’re delivering big results. I coach mentees on reframing imposter moments into awareness, resilience, and influence.
Mindset coaching
Support PMs, founders, and operators in building emotional stamina and self-awareness through real scenarios — tough feedback loops, high-stakes leadership, and burnout prevention. Expect honest reflection, not theory: just practical mindset tools you can use the next day.
Product analytics
Co-led product analytics initiatives through A/B testing, data visualization, and leveraging tools like SQL and Databricks to drive strategic product decisions and achieve measurable impact.
Product management
Drove product strategy from ideation to evolution through strategic leadership, discovery sprints, and leveraging advanced techniques like GenAI for complex problem-solving.
Product market fit
Achieved and scaled product-market fit by driving profitable global releases at Netflix and scaling B2B platforms at iFood, evidenced by significant user growth and revenue retention.
Product marketing
Drove top 5 most profitable streaming releases at Netflix, achieving worldwide trending topics and leading acquisition strategies, including key GTM partnerships with Google & Meta.
Productized services
Transformed service offerings into repeatable products across LATAM — securing major accounts like Itaú, GOL, and FCA through scalable playbooks and client-centric design.
Remote work
Built and led high-performing hybrid and fully remote teams across LATAM, EMEA, and APAC. I help leaders design async rituals, manage cross-timezone collaboration, and create psychological safety without losing accountability. It’s about rhythm, not control — making remote work actually work.
User research
Led comprehensive UX research, from planning to co-leading discovery sprints, leveraging both quantitative and qualitative methods with local user communities to uncover pain points and strategically inform product evolution for exceptional user experiences.
Venting frustration
Host candid 1:1s with PMs, designers, and engineers navigating leadership pressure, burnout, or crossroads — drawing from my experience mentoring on ADPList and Topmate to help them reset and move forward with clarity.
Toolkit
Airtable
6 years of experienceLed project and product management over Airtable boards, prioritizing roadmap: product features, metrics, goals, release dates, resourcing, capacity, backlog, etc
Figma
6 years of experienceCo-led product management and design discovery over Figma workspaces and FigJam. Used as a main tool for workshops, prototyping, requirements gathering and annotations.
Google Analytics
10 years of experienceOverlooked key metrics for product initiatives, by giving C-level visibility around milestones along the way. Typically used as a dashboard for squads and executives.
JIRA
10 years of experienceLed project and product management over JIRA boards, prioritizing roadmap: product features, metrics, goals, release dates, resourcing, capacity, backlog, etc
Notion
6 years of experienceI also facilitated planning: quarterly OKR cycles, aligning product, roadmap, and operations under shared outcomes and data-driven priorities on behalf of Google Inc.
Optimizely
7 years of experienceI helped run A/B and multivariate tests using Optimizely, establishing experimentation rituals adopted across squads in the past technology companies.
Industries
Data Visualization
Designed and scaled analytics frameworks and dashboards empowering executives and squads to track KPIs, optimize conversion, and improve business visibility.
SaaS
Proven track record in scaling B2B SaaS platforms across multi-market environments — driving data-led growth, agile transformation, and recurring revenue expansion.
Video Streaming
Led product marketing for Netflix LATAM, delivering top-performing global releases like La Casa de Papel and The Witcher, and driving record-breaking engagement across the Brazilian market
Media and Entertainment
Drove product and content strategy across LATAM for leading streaming and media platforms, bridging creative storytelling with data-driven distribution at scale.
Product Research
Led end-to-end discovery and validation for global products, translating qualitative and quantitative insights into actionable product and GTM decisions.
Experience
Part of the Food Delivery, SaaS Marketplace team, reporting to the Head of Product. → 💸 Wins: Reduced revenue loss by 10%, order cancellations by 13%, and handshakes by 7% (Q3) through experimentation and user flow optimization. → Leads a 10-person squad focused on Engagement for a 350K+ MAU enterprise platform. → Owns A/B testing initiatives using diff-in-diff (DiD) methodology across 30K+ users. → Delivers a B2B homepage redesign MVP, scaling reach to ~100K users in Q4. → Builds data visualization dashboards in partnership with Data Science & Design teams. → Co-creates merchant insight solutions with Data & Engineering for high-volume accounts. → Beta-tests Toqan GenAI (Prosus Group) to accelerate data collection and decision-making. → Partners with Sales & Cancellations on the 2025 “Super Merchants” program and governance model. → Supports the D-level triad on SaaS personalization and engagement vision.
Part of the global Strategy Craft Pod, reporting to the Director of Product. → 💸 Impact: Delivered a 7-digit annual increase in downloads for a top-market product. → Leads a 10-person conversion squad for a 100M+ MAU platform. → Drives A/B testing and full discovery cycles to improve conversion rate (CVR) and retention. → Leads the Google Search Ads Format Framework & Design System initiatives for global rollout. → Supports Chrome.com 2023 vision & KPI framework alongside D-level stakeholders. → Partners with Cybage on localization (L10n) and scale-up roadmap for Chrome. → Beta-tests Gemini AI, integrating creative insights into Search AFF workshops. → Mentors 4 PMs across Google’s product portfolio on strategy, execution, and leadership growth. → ERG: Member of the Immigrant affinity group, representing solo expats in Colombia.
Netflix
Product Marketing, GrowthPart of the LATAM PMM Consumer — reporting to the C-level Manager for LATAM. → 💸 Impact: Drove Top 5 most-profitable streaming releases of the year, reaching global trending charts. → Managed global IPs including La Casa de Papel, El Camino – A Breaking Bad Film, The Irishman, and The Witcher. → Led acquisition strategy with cross-functional teams in Marketing, Editorial Creative, Operations, and G11n. → Directed SWAT partnerships with Google & Meta for high-ROI Go-to-Market (GTM) strategies. → Oversaw PMM planning with Marketing for Netflix’s Comic Con 2019 activation, boosting engagement across LATAM. → Applied user-insight frameworks from Product Creative Strategy to optimize on-service UX. → Managed 15+ global peers and agency partners across Los Angeles, Los Gatos, and São Paulo. → ERG: Member of the Afro & Latinx affinity group, representing Brazilian women in big tech.
SaaSPart of the fintech next, sponsored by Bradesco — reporting to the VP of Product & Tech. → 💸 Impact: Co-led Brazil’s first Business Transformation initiative, redefining goals and monetization for a leading Series B fintech. → Directed 10 engineers (5 iOS, 5 Android) through MVP launch at Fintech HQ, delivering a scalable mobile banking platform. → Owned product marketing strategy for acquisition and retention, including two Lollapalooza Festival activations. → Drove product strategy and design sprints with C-level stakeholders, improving alignment and release cadence. → Co-led sprints with partners (e.g., CAPCO) to advance core-banking and BFF architecture. → Partnered with the user community to run discovery sprints for onboarding and engagement flows. → Mentored 2 team members (Associate PM & Intern) on product portfolio and career growth. → ERG: Represented R/GA’s Educational Outreach, lecturing at PUC-SP on product and marketing integration.
Part of the LATAM Sales Ops (Brazil, Peru, Colombia) — reporting to the Director of Operations. → 💸 Impact: Delivered measurable growth for enterprise clients, including GOL, Avianca, Itaú, Interbank, and Banco Popular Dominicano. → Improved solution productization and pricing for RFPs, increasing close-rate and proposal turnaround speed. → Standardized contracting artifacts (MSAs, SOWs) to streamline compliance and execution. → Led cross-office collaboration across Colombia and Peru to unify operational frameworks. → Directed C-level sessions, UX research planning, and MVP concept development for digital banking and travel products. → Managed mid-to-large-scale web and mobile proposals monthly, balancing tech feasibility and commercial goals. → Supported Client Services with data-backed product insights to strengthen enterprise relationships.