Part of the global board for the EMEA expansion, partnering with the CEO. → 💸 Enabling a platform expansion for 600+ clinic buyer accounts and a €1.5M+ GMV/€ 450AOV procurement portfolio. → Co-leading platform product strategy and operational transformation for a healthcare SaaS to scale among 89%+ activation rate across 11 EMEA markets in 2026. → Leading a multi-agent WhatsApp initiative for the UK market focused on conversational AI and market-specific workflow automation → Shipping an AI-assisted procurement and analytics demo solution to improve operational visibility and decision-making among D-level executives. → Supporting ERP integrations and 20+ suppliers across Microsoft Dynamics 365, SAP, purchasing, and inventory systems for Europe and Southeast Asia. → Partnering across Product, Engineering, Finance, and Operations teams to improve scalability and profitability.
Rhaissa (Ray) V.
Lead Product Manager — SaaS, Data & Platform Products | Marketplace | B2B/B2C | ex Netflix, iFood
I had an excellent session with Rhaissa. She helped me clarify how to structure my advisory board strategy and how to offer equity smartly based on each advisor’s contribution. Her insights on building a balanced board — combining local and international expertise — were incredibly valuable, as well as her advice on creating a mood board to visually communicate the concept and long-term vision. A very practical and insightful session for this pre-seed stage. Highly recommended.
Ray is an absolute breath of fresh air! She shows up with a smile that lights up the room and a warm, engaging personality to match. Her positive energy is contagious, and what really stood out to me was how genuinely she listens. Ray came incredibly prepared - honestly, we had so much to cover that we didn't even get through everything she had ready for me. The resources she brought were invaluable and her concrete suggestions opened my eyes to possibilities I hadn't even considered. She offered fresh perspectives on clustering strategies and gave me actionable ideas for demos and rollouts that were immediately useful. I'm so appreciative people like Ray are on Growth Mentor. If you're reading this, so yourself a favor and book a session with her immediately.
I had a fantastic mentoring session with Rhaissa, and it came at exactly the right stage of my business. I’m building a research-driven insight platform, and I’ve been struggling to turn strong IP and early traction into a commercially focused product. Rhaissa immediately understood the challenge and helped me bring structure to what felt like a very abstract and scattered problem. What was especially helpful was her guidance on ways of working, shifting from broad, exploratory tasks into a much more focused set of activities that will actually move the business forward. She helped me narrow down where to put my energy, what to stop doing, and what to prioritise next. She also had valuable knowledge of similar businesses and adjacent models, which provided me with concrete reference points and examples to learn from. That context made the path ahead feel far more tangible. Overall, the session was insightful, practical, and grounding. It clarified my next steps in packaging and go-to-market, and I left with a clearer sense of direction and momentum. I’d highly recommend speaking with her if you’re navigating the research-to-product transition.
Bio
Olá! I’m Rhaissa "Ray" (she/her) — a seasoned professional with 10+ years of experience shipping and scaling digital solutions across SaaS, marketplace, streaming, and fintech companies in LATAM, Europe, and Southeast Asia. My sweet spot? Helping founders and PMs accelerate product-market fit, optimize go-to-market strategy, and run data-driven growth experiments that actually move metrics. I’ve worked across SaaS, marketplaces, and fintech, bridging product, UX, and analytics to unlock business impact. Mentorship with me is structured yet human: part strategy, part execution, always actionable. Let’s turn your next challenge into your next case study. *Available in English, Portuguese, and "Spanglish".
Expertise
Advice on funding
I’ve helped founders turn early traction into credible funding stories — from shaping the problem with data to defining what investors actually care about. At iFood, I learned how metrics drive valuation; at Google, how clear storytelling sells vision. Now at Quqo, I coach teams on new funding prep — building signal-driven decks that connect market, product, and growth.
Community building
Help founders and PMs build genuine, value-driven communities around their product or mission. I’ve grown engaged networks through ADPList, GrowthMentor, LinkedIn and free mentorship programs — focusing on shared growth over vanity metrics.
Conversion rate optimisation
Specialized in driving SaaS conversion and retention through data-led experimentation. At iFood (LATAM’s largest food tech), I led A/B tests and UX redesigns that cut churn and boosted revenue. My approach blends behavioral insights with lean testing — turning friction points into repeatable growth levers that scale.
Data science
Generated crucial product insights and shaped decisive strategies through direct collaboration with Data Science teams, leveraging advanced analytics and tools at iFood (largest food tech in LATAM)
Go to market strategy
Built and executed GTM strategies for global launches — from Netflix’s top-performing releases to acquisition partnerships with Google and Meta that scaled growth efficiently.
Idea validation
Guide founders through quick, no-code validation loops that surface truth fast — from surveys and landing tests to early signal reads. My approach blends growth frameworks from Google with the lean hustle of iFood, helping you test smarter, not longer.
Imposter syndrome
Having navigated Netflix’s intense “freedom and responsibility” culture, I know how easy it is to question your worth even when you’re delivering big results. I coach mentees on reframing imposter moments into awareness, resilience, and influence.
Mindset coaching
Support PMs, founders, and operators in building emotional stamina and self-awareness through real scenarios — tough feedback loops, high-stakes leadership, and burnout prevention. Expect honest reflection, not theory: just practical mindset tools you can use the next day.
Product analytics
Co-led product analytics initiatives through A/B testing, data visualization, and leveraging tools like SQL and Databricks to drive strategic product decisions and achieve measurable impact.
Product management
Drove product strategy from ideation to evolution through strategic leadership, discovery sprints, and leveraging advanced techniques like GenAI for complex problem-solving.
Product market fit
Achieved and scaled product-market fit by driving profitable global releases at Netflix and scaling B2B platforms at iFood, evidenced by significant user growth and revenue retention.
Product marketing
Drove top 5 most profitable streaming releases at Netflix, achieving worldwide trending topics and leading acquisition strategies, including key GTM partnerships with Google & Meta.
Productized services
Transformed service offerings into repeatable products across LATAM — securing major accounts like Itaú, GOL, and FCA through scalable playbooks and client-centric design.
Remote work
Built and led high-performing hybrid and fully remote teams across LATAM, EMEA, and APAC. I help leaders design async rituals, manage cross-timezone collaboration, and create psychological safety without losing accountability. It’s about rhythm, not control — making remote work actually work.
User research
Led comprehensive UX research, from planning to co-leading discovery sprints, leveraging both quantitative and qualitative methods with local user communities to uncover pain points and strategically inform product evolution for exceptional user experiences.
Venting frustration
Host candid 1:1s with PMs, designers, and engineers navigating leadership pressure, burnout, or crossroads — drawing from my experience mentoring on ADPList and Topmate to help them reset and move forward with clarity.
Toolkit
Airtable
6 years of experienceLed project and product management over Airtable boards, prioritizing roadmap: product features, metrics, goals, release dates, resourcing, capacity, backlog, etc
Figma
6 years of experienceCo-led product management and design discovery over Figma workspaces and FigJam. Used as a main tool for workshops, prototyping, requirements gathering and annotations.
Google Analytics
10 years of experienceOverlooked key metrics for product initiatives, by giving C-level visibility around milestones along the way. Typically used as a dashboard for squads and executives.
JIRA
10 years of experienceLed project and product management over JIRA boards, prioritizing roadmap: product features, metrics, goals, release dates, resourcing, capacity, backlog, etc
Notion
6 years of experienceI also facilitated planning: quarterly OKR cycles, aligning product, roadmap, and operations under shared outcomes and data-driven priorities on behalf of Google Inc.
Optimizely
7 years of experienceI helped run A/B and multivariate tests using Optimizely, establishing experimentation rituals adopted across squads in the past technology companies.
Industries
Data Visualization
Designed and scaled analytics frameworks and dashboards empowering executives and squads to track KPIs, optimize conversion, and improve business visibility.
SaaS
Proven track record in scaling B2B SaaS platforms across multi-market environments — driving data-led growth, agile transformation, and recurring revenue expansion.
Video Streaming
Led product marketing for Netflix LATAM, delivering top-performing global releases like La Casa de Papel and The Witcher, and driving record-breaking engagement across the Brazilian market
Media and Entertainment
Drove product and content strategy across LATAM for leading streaming and media platforms, bridging creative storytelling with data-driven distribution at scale.
Product Research
Led end-to-end discovery and validation for global products, translating qualitative and quantitative insights into actionable product and GTM decisions.
Experience
Part of the global board for the EMEA expansion, partnering with the CEO. → 💸 Enabling a platform expansion for 600+ clinic buyer accounts and a €1.5M+ GMV/€ 450AOV procurement portfolio. → Co-leading platform product strategy and operational transformation for a healthcare SaaS to scale among 89%+ activation rate across 11 EMEA markets in 2026. → Leading a multi-agent WhatsApp initiative for the UK market focused on conversational AI and market-specific workflow automation → Shipping an AI-assisted procurement and analytics demo solution to improve operational visibility and decision-making among D-level executives. → Supporting ERP integrations and 20+ suppliers across Microsoft Dynamics 365, SAP, purchasing, and inventory systems for Europe and Southeast Asia. → Partnering across Product, Engineering, Finance, and Operations teams to improve scalability and profitability.
Part of the global Strategy Craft org, partnering with Google products on acquisition, experimentation, and growth initiatives across high-scale consumer platforms. → 💸 Delivered a 7-digit annual increase in platform adoption for a top-market Google product. → Led a 10-person squad focused on conversion and retention for a 100M+ MAU platform. → Drove experimentation and discovery initiatives to improve CVR, engagement, and acquisition flows. → Led rollout initiatives for Google Search Ads Format Framework and Design System operations. → Partnered on GA4 migration and event instrumentation initiatives with Analytics and Engineering teams. → Supported Chrome localization and KPI planning initiatives alongside global stakeholders. → Mentored PMs across Google product portfolios on strategy, execution, and leadership development.
Netflix
Product Marketing, GrowthPart of the LATAM Consumer PMM, reporting to regional leadership on growth, acquisition, and launch strategy initiatives. → 💸 Supported top-performing LATAM releases that reached global trending charts and audience engagement milestones. → Managed consumer platform initiatives for global IPs including La Casa de Papel, The Witcher, and The Irishman. → Led acquisition and GTM initiatives with Marketing, Editorial Creative, Operations, and G11n teams across LATAM markets. → Directed SWAT partnerships with Google and Meta for high-impact media and launch initiatives. → Supported PMM planning and audience engagement strategy for Netflix Comic Con 2019 activations. → Applied user-insight frameworks to improve overall consumer experience optimization and performance. → Managed 15+ global stakeholders and agency partners across Los Angeles, Los Gatos, and São Paulo.
Part of the Bradesco Next fintech third-party squad, partnering with product and technology leadership on mobile banking, acquisition, and business transformation initiatives. → 💸 Co-led a fintech transformation initiative focused on monetization, onboarding, and digital banking operations. → Directed a 10-engineer mobile squad through MVP launch and scale-up initiatives for a high-growth banking platform. → Owned acquisition and retention initiatives across onboarding and lifecycle experiences. → Facilitated product strategy and design sprint initiatives with executive stakeholders. → Partnered on core banking and BFF architecture initiatives with CAPCO and engineering teams. → Led Onboarding and engagement discovery initiatives with user communities and product teams. → Mentored junior product talent on portfolio development and career growth.
Part of the LATAM operations, supporting enterprise growth and digital product initiatives across Brazil, Peru, and Colombia. → 💸 Supported digital transformation initiatives for enterprise clients including Itaú, GOL, Avianca, Banco Popular Dominicano, and Interbank across LATAM operations. → Improved solution productization, pricing frameworks, and RFP operations for enterprise proposals. → Standardized operational workflows including MSAs and SOWs to streamline delivery execution. → Led cross-office collaboration initiatives across Brazil, Colombia, and Peru. → Facilitated executive workshops, UX research planning, and MVP concept development for banking and travel products. → Managed complex web and mobile proposal initiatives balancing technical feasibility and business goals. → Supported Client Services with data-informed product insights to strengthen enterprise relationships.