
Reinis Andersons
Head of Marketing / Fractional CMO
Bio
I can help you discover tactics and strategies driving customer acquisition, engagement, and retention across all touchpoints. With close to a decade of experience in marketing and growth across subscription and e-commerce, I can help you scale acquisition efforts and increase revenues from the user base. My expertise includes scaling and managing budgets, creating frameworks and flywheels, hiring team-members and navigate stakeholders. I always aim to combine strategy and tactics with robust analytics to show the impact.
Expertise
Building a team
Scaled a marketing team from 1 to 9 people which was structured around acquisition, content/brand, retention/crm. I can help you understand what to look for when hiring and building the process and structures amongst the team.
Content marketing
Content Marketing is the key to everything growth & marketing. Struggling to find a scalable content machine? Learn the processes I've built and how content has fueled the acquisition and retention engine previously in my career. Mostly B2C experience.
Email marketing
Having worked with email marketing/marketing automation/crm throughout my career I can help you on advise on when and how to best utilise email marketing and how a good setup in terms og team and platform can look like. Mostly B2C experience.
Technology and tools
Struggling to make sense in the technical parts of marketing for attribution? I can help you look into tooling as well as creating internal frameworks that can help you along.
Toolkit
Google Analytics
4 years of experienceExperience with the google marketing stack ranging from firebase, google analytics, google tag manager including a serverside setup. Led the implementation of GA4 across web + app and can guide you in this direction.