Rebekah May
Passionate about organic growth through SEO and Content
We started the session with what I described as chaos in my head, but during the 30 minutes, Rebekah managed to break things down for me into bite-size chunks. Based on her insights and expertise, I walked away with realistic, actionable steps that lifted the weight I was feeling. I'm excited to execute these and get back to Rebekah on the outcome. Thank you for your time.
It was so great to speak with Rebekah! I've been stuck in my head and Rebekah was really patient with me as I spoke through everything that was in there. She also gave me great suggestions as how to grow and position myself as a content marketer, and a boost of confidence that was much needed. Thank you, Rebekah and look forward to connecting again to speak further about content and SEO!
Rebekah was incredibly helpful with giving feedback in developing my content strategy and defining the ICP. She provided fresh insights on my marketing content subject areas and even shared personally how my content could speak to her. I highly recommend Rebekah and looking forward to speaking with her again.
Bio
Throughout my career, I've implemented organic growth strategies across a wide spectrum of industries and company stages. My agency work has supported amazing companies during their startup phases, like Uber, as well as established global entities such as Berkshire Hathaway and McAfee. In-house, I've gained deep experience in both B2B and B2C sectors, working with apps, SaaS platforms, e-commerce, e-sports and e-learning. In addition to my professional profile, I have also created the first university-level SEO certification program, launched by UC Davis in 2016. This program has become the most popular SEO course on Coursera (and was featured by Google) reflecting its value and relevance in the industry. Building on this success, I'm currently developing a comprehensive content marketing specialization path. My expertise is centered on SEO, Content Strategy, and App Store Optimization (ASO). I excel in: SEO: Building and hiring the right team, developing scalable solutions, and crafting effective strategies Content: Managing talent, scaling production, integrating AI, developing strategies, and generating ideas Organic Growth: Creating holistic approaches and processes for sustainable growth strategies.
Expertise
Content marketing
Content marketing is integral to organic growth, seamlessly connecting SEO, social media, and other digital channels. Creating high-quality, engaging content at scale drives user acquisition, enhances brand awareness, and delivers multiple benefits. My experience includes developing targeted content strategies for various objectives, including user acquisition, link building, and brand visibility enhancement.
Copywriting
Effective copywriting drives action and builds memorable brands, supporting overall SEO and content marketing goals. With experience crafting compelling copy across paid and organic channels, I can help you connect with your target audience. Let's dive into your audience's mindset and create persuasive copy that inspires action and boosts your brand's impact.
Link building
High-quality link building is crucial for boosting your site's authority and SEO success. Need a scalable strategy or innovative ideas to generate organic links? I've crafted link-worthy content that media loves and developed efficient ways to scale link building campaigns. Let's discuss how to elevate your site's authority through strategic link building tailored to your industry.
SEO
I've successfully built and led high-performing SEO teams across various industries. My approach combines a robust technical foundation to ensure content discoverability with creating engaging content that resonates with both search engines and users. My track record includes overcoming SEO penalties, developing scalable strategies, and training teams on best practices. To maximize our call, share your site URL in advance for a preliminary analysis.
User research
My approach to results-driven SEO and content campaigns starts with comprehensive user research. I blend qualitative and quantitative methods, including online research, keyword and user intent analysis, heatmaps, web analytics, and surveys. This multi-faceted approach uncovers deep insights that solve real user challenges, driving effective SEO and content strategies tailored to your audience's needs.
Toolkit
Airtable
8 years of experienceI've leveraged Airtable to create sophisticated systems for managing SEO and content operations. This includes developing complex ticketing systems, overseeing content teams and pipelines, and roadmapping strategies. Airtable is my preferred tool for project tracking and management.
Miro
6 years of experienceI use Miro to visualize user journeys, perform keyword and content mapping, site architecture planning as well as workflow visualization and brainstorming.
Sparktoro
7 years of experienceI have used Sparktoro to gain audience intelligence and identify what topics my target audience is interested in, and the type of content they interact with. I can then use this information to craft holistic content strategies.
Ahrefs
12 years of experienceI leverage Ahrefs as my primary tool for comprehensive SEO campaigns, finding it particularly powerful for in-depth backlink analysis, thorough site audits, and precise keyword tracking. Its robust backlink database allows me to conduct detailed competitor analysis and identify high-value link-building opportunities.
ConvertKit
6 years of experienceA key component of an engaging content strategy is maintaining top-of-mind awareness through targeted, personalized email marketing. I've leveraged ConvertKit to create segmented, high-impact newsletters and content campaigns. This approach allows for tailored messaging that resonates with specific audience segments, driving engagement and nurturing long-term relationships with subscribers.
Google Webmaster Tools
13 years of experienceNow renamed to Google Search Console: A powerful platform for gaining insights into how Google perceives your site and how users engage with your content. I can help you leverage Google Search Console to its full potential, uncovering valuable data on search performance, indexing status, and user behavior. This tool is essential for optimizing your site's visibility in search results and identifying opportunities for improvement in your SEO strategy.
Hubspot
5 years of experienceI've leveraged HubSpot's robust analytics capabilities to track organic traffic, conversions, and other key metrics essential for measuring SEO strategy effectiveness. Additionally, I've utilized its lead generation and nurturing tools to capture and nurture leads from organic channels.
Moz
10 years of experienceI leverage Moz for its industry-standard Domain Authority metric, comprehensive backlink analysis through Link Explorer, and invaluable on-the-fly SEO insights via the MozBar browser extension. These tools are crucial for competitor research, site audits, and strategic link building.
Semrush
10 years of experienceI leverage SEMrush as a great way to do research and track performance, finding it particularly robust for competitive analysis and keyword research. Its comprehensive competitor intelligence allows me to dissect competitors' strategies, identifying gaps and opportunities in the market.
Wordpress
16 years of experienceI've built and optimized numerous sites using WordPress, leveraging its flexibility for SEO-friendly web development. My expertise includes recommending and customizing high-performance themes, selecting and configuring the most effective SEO plugins, and advising on optimal WordPress hosting solutions. I can guide you in creating a fast, secure, and search-engine-optimized WordPress site that aligns with your business goals and enhances your online visibility.