Rebecca Garnick
Strategic Marketing Advisor | Brand, Content & Video Strategist | Founding CMO
This session was a real game-changer for me. Rebecca not only answered my core question on how to make my brand message clearer, but she also listened so patiently and asked exactly the right questions that pushed me to clarify my own intentions and the direction of my project. The result? Several genuine “Eureka” moments during our call. I left with a sharper, more confident sense of how my brand should be communicated - something that will directly impact how my portal is received by visitors and members in the future. Her ability to combine deep expertise with empathetic listening makes her an exceptional mentor. I can already tell that the changes we discussed will strengthen my brand significantly. I’ll definitely book another session once I’ve implemented her advice - highly recommended!
Rebecca is an exceptional mentor. In just 30 minutes, she offered insights that were not only spot-on but also refreshingly distinct from the generic strategies I’d found online , an impressive testament to her expertise. She addressed my immediate challenges and laid out a clear roadmap for the future, explaining everything with such clarity that even a new founder like me could follow effortlessly. Her genuine passion for helping entrepreneurs shines through, and I’m incredibly grateful for her offer to continue supporting me on this journey. Thanks to GrowthMentor and Rebecca for making this possible , I’ll definitely book another session once I’ve put her advice into action. If you spot an opening in her calendar, book it immediately , you’ll understand why.
Bio
I’m a strategic marketing advisor and founding CMO who partners with early-stage teams to build brand foundations, craft compelling narratives, and drive go-to-market traction. I’ve led positioning, content, and video programs that connect brand to revenue and scale. My approach blends hands-on execution with strategic clarity, shaped by experience across B2B, B2C, SaaS, and agency environments. I earned my MBA from Babson, the #1 program for entrepreneurship, and use these foundational tools to efficiently help founders cut through the noise, simplify the complex, and build marketing that actually works.
Expertise
Branding
From brand architecture and messaging frameworks to visual identity and voice, I build brand systems that scale. I’ve led rebrands, built from scratch, and partnered across product, design, and leadership to align teams around a clear, cohesive story. My approach is rooted in customer insight and designed to connect brand to business outcomes. For fast-moving companies, branding isn’t just how you look, it’s how you build trust, drive growth, and stand out with purpose.
Content marketing
I’ve led the development of full-funnel content programs, from brand storytelling and messaging frameworks to thought leadership, lifecycle marketing, and sales enablement. At my most recent role as founding CMO of a B2B SaaS company, I built and launched the content engine that drives engagement across the funnel. My background combines strategic clarity with executional depth, especially in using video and narrative to connect with customers and turn insight into action.
Product marketing
It's so crucial to bridge the gap between product and customer by turning complex offerings into clear, compelling positioning that drives adoption and growth. I turn product features into customer-facing value with clear positioning, GTM strategy, and sales enablement. I’ve led launches, built ICPs, and equipped teams with the messaging, tools, and content they need to drive adoption, alignment, and revenue.
Toolkit
Linear
4 years of experienceI’ve used Linear to collaborate closely with engineering and design teams, managing tickets, tracking progress, and aligning on product priorities. It’s been a key part of streamlining cross-functional workflows, ensuring visibility, and keeping marketing in sync with product development.
Google Analytics
22 years of experienceI’ve used Google Analytics for years to gain a clear pulse on audience interest and content performance. It’s been an essential tool for understanding which topics resonate, how users navigate the site, and where content is driving engagement or falling short. These insights have helped guide content strategy, optimize conversion paths, and inform broader marketing decisions.
Notion
4 years of experienceI use Notion as a central hub for team collaboration, project management, and documentation. It’s been an invaluable tool for organizing marketing plans, tracking content pipelines, and maintaining shared resources, from brand guidelines to messaging frameworks so teams stay aligned and move faster.
Industries
Mobile Apps
Experienced in mobile app marketing: messaging, feature launches, in-app content, and engagement strategies across iOS and Android. Mobile isn’t just a channel, it’s often the primary way users experience your brand, so every interaction matters.
Retail
Led marketing at Long’s Jewelers, boosting sales through data-driven strategy, rebranding, omni-channel campaigns, and cross-functional collaboration.
Consumer Goods
Partnered with high-end consumer brands like Breville to develop positioning, brand campaigns, and content strategies that drive awareness, engagement, and sales.
Jewelry
Led marketing at Long’s Jewelers, boosting sales through data-driven strategy, rebranding, omni-channel campaigns, and cross-functional collaboration. Worked with brands such as Rolex, Cartier, David Yurman, Mikimoto, Roberto Coin, and other luxury designers.
Content
Built full-funnel content strategies, from thought leadership to video and sales enablement, that clarify positioning and drive engagement across channels.
Video
I lead video projects from start to finish, shaping strategy, crafting messaging, writing scripts, producing shoots, and guiding edits to final delivery. Whether it’s a brand film, product launch video, or thought leadership content, I bring together storytelling, creative direction, and executional oversight to create compelling, high-impact work. I ensure video aligns with broader marketing goals and drives measurable engagement across channels.
SaaS
As a founding CMO at a B2B SaaS company, I built the marketing function from the ground up, defining positioning, crafting messaging, launching GTM strategies, and driving adoption through content and video. I partnered with product, design, and sales to align on roadmap priorities and customer needs, translating complex offerings into clear value for users. I understand the pace and pressure of SaaS growth and bring strategic clarity and hands-on execution to help teams scale with focus.
Brand Marketing
I help companies build brand marketing strategies that connect emotionally and perform commercially. From brand architecture and positioning to messaging and campaign development, I create systems that scale. I’ve led rebrands, launched new identities, and developed storytelling frameworks that unify teams and drive market traction. With experience across B2B, B2C, and SaaS, I bring a customer-first approach that ensures the brand is not just seen, but remembered, trusted, and acted on.
Direct Marketing
Experienced in direct marketing strategies that target specific ICPs with tailored messaging, driving engagement, nurturing leads, and supporting sales with high-conversion campaigns.
Email Marketing
Skilled in building lifecycle-driven email programs that engage, convert, and retain, covering onboarding, nurture, re-engagement, and upsell across the customer journey.
Marketing
Marketing leader with a focus on brand strategy, storytelling, and customer connection. I build foundational systems, positioning, messaging, campaigns, that align teams, differentiate the brand, and create lasting market impact.