Marketing and Go-to-Market Leader
Whether you're looking to develop a comprehensive marketing plan, launch a new product or feature, create solid marketing and sales programs, generate qualified leads, or optimize your sales enablement processes, I’m here to help. Some other areas we can dive into include creating targeted content that resonates with your audience, implementing data-driven campaigns to boost your pipeline, and leveraging thought leadership to position your brand as a frontrunner. I can also help you dive into your data to spot ways to attract new customers and to make sure that you keep the customers you’ve already worked so hard to win.
I have launched hundreds of new features to millions of users as well as several new software solutions, including segmentation, positioning and pricing.
I have recruited and managed global, distributed teams, lead through business transformations and helped team members achieve career-changing promotions.
I understand how to translate complex product technical capabilities into clear and compelling messaging for diverse audiences, including for internal and external customers.
I led a 100-person department transformation into 20 Agile squads by using Miro as tool to allow for complex but clear visualization and live self-selection into groups
I oversee end-to-end production of science-backed supplements created to support those affected by clinical obesity, from early in their health journey through stages of taking weight-loss medication or undergoing bariatric surgery.
Leading marketing and go-to-market efforts for the recently launched Study Stream, aiming to help human-based researchers in universities, government and corporate labs to recruit and manage participants more effectively for their research studies.
As Director of Marketing, I oversaw a team of 11 marketers responsible for product marketing and customer retention for 10 enterprise software solutions sold to universities, governments and companies around the world.